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Senior Analyst/Web Analytics

Buenos Aires, Capital Federal; Buenos Aires, Gran Buenos Aires; Mar del Plata, Buenos Aires, Argentina

WHY DEPT®

We are pioneers at heart. What this means is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital, and we are a new model of agency, with a deep skill set in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

 

THE ROLE: 

The future of analytics is driven by the connection between media, creativity, technology, and data. You understand that great measurement is more than tracking events; it’s about enabling smarter decisions, improving user experiences, and driving meaningful business outcomes. You’re curious about how data is captured, how it flows through systems, and how it can be modeled to support deeper insights.

As a Senior Web Analyst, you will work closely with the Analytics Lead and cross-functional teams to own the end-to-end implementation and validation of Google Analytics 4 and Google Tag Manager across our digital ecosystem, ensuring accurate data capture across supporting data platforms. You will contribute to the entire analytics lifecycle, including requirements gathering, data layer planning, tagging implementation, data QA, reporting, and dashboard creation.

We’re looking for someone analytical, detail-oriented, and excited about building strong data foundations. You enjoy learning new tools, understanding how digital properties behave, and transforming raw data into insights that teams can act on.

WHAT YOU’LL DO:

  • Participating in discovery and requirements sessions to understand business goals and translate them into tracking plans
  • Collaborating with developers and the Analytics Lead to design and document data layer specifications for GA4 tracking
  • Implementing and validating events using Google Tag Manager, including tag configuration, triggers, variables, and testing
  • Implementing server-side tagging for Google Analytics 4 using Google Tag Manager server-side
  • Configuring and maintaining Google Analytics 4 properties, including events, parameters, custom dimensions, and conversions
  • Implementing Google Consent Mode v2 and partnering with consent management platforms like OneTrust, Cookiebot, or similar platforms to ensure consent-aligned tracking
  • Applying privacy best practices and demonstrating familiarity with regulations like GDPR and CCPA/CPRA when designing and validating measurement
  • Building reports and dashboards using Looker Studio or other visualization tools to communicate insights
  • Performing quality assurance, audits, and ongoing maintenance to ensure accurate and consistent measurement
  • Collaborating with media, strategy, and development teams to ensure analytics align with overall business objectives
  • Supporting documentation, tagging governance, and measurement frameworks
  • Staying current with analytics best practices, privacy standards, and updates across the Google ecosystem

WHAT YOU BRING:

  • 3-6 years of digital analytics experience, ideally in an agency or multi-client environment
  • Experience with Google Analytics 4 setup, configuration, event tracking, and reporting
  • Strong experience with Google Tag Manager for implementing and validating tracking
  • Ability to translate business requirements into measurement requirements and technical specifications
  • Strong analytical skills with close attention to detail and accuracy
  • Clear communication abilities and comfort working with cross-functional teams

ADDITIONAL THINGS THAT WILL IMPRESS US

  • Familiarity with SQL, Snowflake, Redshift, or other cloud data warehouses
  • Experience with Adobe Analytics, AEP Launch, or other enterprise analytics tools
  • Basic understanding of JavaScript or JSON for debugging
  • Certifications in GA4, GTM, Google Cloud, or similar technologies
  • Experience with server-side tagging or marketing pixel governance

YOU’LL BE A GREAT FIT IF YOU

  • Care deeply about clean, reliable data and strong measurement foundations
  • Enjoy solving tracking challenges and investigating data issues
  • Thrive in collaborative teams where analytics connects with strategy, design, and engineering
  • Are eager to learn new tools and expand your skills across cloud, analytics, and data engineering environments

TAKE INTO ACCOUNT: 

  • You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role
  • Our roles requires you to be open to work approximately once a week from our offices located in Villa Crespo or Mar del Plata. 

OUR BENEFITS:

  • A fully equipped office to spend some time together with refreshments provided all week
  • Premium healthcare through OSDE for the employee and their immediate family members
  • Mendel prepaid card with a monthly allowance for grocery purchases
  • Monthly reimbursements for Wi-Fi/electricity expenses
  • Monthly reimbursements for training/English classes
  • 100% covered “Plant Total” membership at Sportclub
  • A flexible vacation policy

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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