Influencer Marketing Manager
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
Working with the Creative Team the Influencer Marketing Manager, plays a pivotal role to develop, execute, and lead influencer marketing campaigns for our clients in partnership with creators. They know how to source, excite, and engage creators to produce authentic content that drives business goals; this requires a combination of strategic thinking, project management, talent acquisition, creativity, and a deep understanding of the creator marketing landscape.
We are looking for a candidate with sharpened skills in casting and managing creators across digital platforms, like TikTok, YouTube, Instagram, Snapchat, and more. This role will be a mid-level position working within our broader creative, production, and project management teams to round out our offering for a large client engagement. This person is hands-on in projects, comfortable in client-facing settings, able to discuss and innovate casting strategies, and supporting with talent outreach, legal communications including contract negotiations, as well as final file delivery by external vendors and content creators.
WHAT YOU’LL DO:
Outreach and Talent sourcing
- Collaborating on creative brief creation for talent
- Briefing talent on specific projects and answering any questions
- Sourcing new, diverse and innovative creators
- Presenting casting recommendations based off data and creative strategy
- Managing initial outreach and ongoing communication
- Maintaining positive and communicative relationships
- Maintaining internal talent databases and trackers
- Establishing and maintaining relationships with key talent agencies and talent managers
Project Management
- Coordinating all final deliveries and managing timelines efficiently, in collaboration with with the project management team
- Distributing all necessary briefs
- Client-facing communication
- Organizing of legal and financial paperwork
- Proofing provided content to ensure compliance with brand voice and guidelines
- Ability to manage multiple projects across multiple brands at a given time (typical workload will be across 5 – 7 projects)
Third Party Management
- Developing and updating roster of preferred talent and partnerships
- Distributing contracts and aiding with talent negotiations
- Frequent communication with legal teams, acting as a mediator between legal and talent management
- Developing and maintaining relationships with key talent agencies and representatives
Finance Management
- Track and manage budgets accordingly across projects, with oversight and counsel from senior management
- Seeing through the invoicing process
WHAT YOU BRING:
- 3+ years work experience in casting, influencer marketing or related social media field
- Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
- Solid understanding of tools such as CreatorIQ and Tagger
- Experience working in a marketing, advertising, or talent agency setting
- Experience working directly with clients and brands
- Experience navigating creator partnerships
- Extensive experience casting and vetting creators
- Experience working in a social media based role
- Familiarity with contracts or legal communication
- Strong communication skills
- Knowledge of the expanding creator landscape
- Knowledge of creator and influencer performance benchmarks and metrics
- Experience managing production elements of an influencer or creator campaign
- Experience managing and coordinating projects in a fast-paced environment
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
- Experienced in owning and managing talent budgets and pricing strategies
WHAT DO WE OFFER?
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
The anticipated salary range for this position is $65,300 - $85,000. Salary is based on a range of factors that include relevant experience, expertise, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
#LI-Remote
The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.
US Remote Range
$65,300 - $85,000 USD
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