Group Director, Strategy

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As Group Director, Strategy, you will be the senior strategic lead on one of DEPT®'s largest and most complex accounts: a major enterprise brand operating across multiple consumer divisions, each with distinct audiences, commercial objectives, and creative needs. You will set the intellectual direction for how this brand shows up across organic, paid, owned, and creator channels, developing content strategies and connection ecosystems that hold together at the portfolio level while staying precise enough to drive platform-level decisions.

You will sit within the Strategy team, report to the VP of Strategy, and operate inside an interagency team (IAT) model alongside partner agencies. You will need to be as effective at navigating organizational complexity as you are at developing the work itself. You carry real authority over the thinking, the team, and the client relationship. This is a role for someone who leads from inside the work, not above it.

What You'll Do

• Own integrated social and content strategy across organic, paid, owned, and creator channels for a multi-divisional enterprise account, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level.
• Develop campaign platforms and content strategy frameworks that translate brand positioning into scalable, cross-channel programs, advising senior clients on market positioning, messaging architecture, and go-to-market strategy at a leadership level.
• Lead audience intelligence and cultural insight development: social listening programs, trendspotting, persona development, and deep cultural research that operates at the level of subculture and community specificity. You can hold a broad demographic frame and zoom into the distinct values, behaviors, and codes of the communities inside it — and understand how those communities show up as buyers, sellers, and participants in commerce ecosystems.
• Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with enough precision and conviction that the work has somewhere real to go.
• Develop go-to-market strategies, platform and channel strategies, and content ecosystem frameworks that span always-on programming and campaign work across a complex, multi-division business.
• Collaborate with comms planners from DEPT®'s Media Strategy & Planning team and partner agencies within the IAT, contributing integrated thinking that strengthens how paid, owned, earned, and shared channels work together without losing the content and cultural thread that anchors this role.
• Manage, mentor and develop strategists on the account, creating the conditions for strong work while remaining personally accountable for the quality and rigor of the strategic output.
• Bring structure to a fast-moving, high-volume account environment. That means sequencing priorities, building frameworks that hold up when scope changes, and keeping the strategic direction clear when the work around it shifts.

What You Bring

• 12+ years of experience in strategy, with meaningful depth in social and content strategy, cultural intelligence, and audience analysis built inside agency environments where the work is both rigorous and deadline-driven.
• Fluency in how modern social works: algorithmic content distribution, paid amplification mechanics, creator ecosystems and the commerce layers being built inside them, and how AI-influenced search is reshaping content visibility and discovery. You understand that organic social strategy today is inseparable from platform behavior, audience design, and distribution logic.
• Demonstrated experience leading complex, multi-divisional accounts, ideally within an IAT or multi-agency model, with a track record of maintaining strategic coherence across a business that does not operate as a single unified brand.
• The research and listening skills to build audience intelligence programs that produce real outputs: personas grounded in behavioral and cultural data, trend analyses that inform decisions, and social listening insights with enough rigor to shape strategy rather than decorate it.
• Brief-writing standards that reflect genuine craft, producing briefs that create useful constraints, build a clear point of view, and give creative problems worth solving.
• Enough fluency in connections planning and full-funnel thinking to collaborate credibly with media strategists and comms planners, translating content and cultural strategy into channel roles and integrated frameworks.
• Comfort working closely with analytics and data teams to develop social intelligence dashboards, interpret performance reports, and translate findings into strategic decisions. You do not own the measurement function, but you know how to use data to pressure-test your thinking and articulate the business impact of the work.
• Leadership experience that has developed people, not just managed headcount. You know where someone is in their growth and how to meet them there.
• The client presence and communication clarity to lead weekly engagements, build trust with senior stakeholders across a multi-agency structure, and hold a strategic point of view under pressure.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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