Marketing Manager, Global

Location: Vancouver, BC

Department: Marketing

Employment Type: Full Time / Hybrid / Term (13 month)

Language Designation: English Essential

Posting Close Date: March 16, 2025

About Destination Canada

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

About the role:

Working with their manager, this role contributes to the development of annual strategic marketing plans.

The incumbent develops annual tactical plans that will fulfill the strategy and objectives for their respective market(s), working in collaboration with teams across the organization. The incumbent will also work with the research/data & analytics teams to ensure market research data is integrated into and informs the marketing tactics and KPIs.

The incumbent project manages the execution of tactical plans and global marketing programs, ensuring activities and campaigns are delivered on budget, within established timeframes, and obtain target KPIs.

The marketing plans developed and implemented are cross-channel, multi-channel marketing plans that include multiple types of media -- paid, earned (media relations & PR), trade, and owned (website and social). The incumbent must ensure these various components are integrated, including ensuring content, editorial, creative, and media plans support the market plan and objectives. This requires significant collaboration across departments, working closely with content and media teams as well as external agencies and in-market teams. This role will need to coordinate activities through a cross-functional team of specialists and manage day-to-day activities and decisions. This requires interpersonal skill such as leadership, influence, diplomacy and negotiation.

Additionally, this role must ensure consumer marketing plans and tactics integrate with B2C strategies and tactics, whether travel trade or business events, if applicable. The incumbent will support travel trade initiatives and may participate in trade and media events as required.

The incumbent is the decision-making authority for projects within approved tactical marketing plans. Informs and consults with manager and escalates significant issues and decisions that vary from plans as needed. Recommends changes to improve and optimize campaigns throughout execution.

Key accountabilities

• Contributes to the development of strategic marketing plans across one or more markets
• Leads the development of tactical plans to achieve market strategy objectives
• Leads a cross-functional team to manage the execution of multi-channel marketing tactics and programs
• Reports on performance, provides recommendations and implements adjustments and results to partners.
• Leads supplier and agency management for the market(s)
• Leads partner engagement and collaboration for the market(s)

What you need

• Undergraduate education in Marketing (or other related field) or equivalent training and experience
• Minimum of 5 years of experience in marketing/communications
• Experience developing and implementing strategic marketing plans
• Experience managing integrated cross-channel marketing campaigns
• Experience in the Canadian tourism industry is an asset
• Knowledge of marketing and communications principles and practices
• Knowledge of diverse marketing channels, including paid media, content marketing, media/public relations
• Knowledge of agency models for marketing, branding, strategy, design and media buying
• Knowledge of the latest marketing tactics and technology
• Knowledge of the Canadian tourism industry is an asset
• Exceptional project management skills
• Ability to drive results
• Strategic thinking
• Excellent communication and presentation skills
• Excellent interpersonal skills – ability to build and maintain strong relationships and collaboration
• Creativity
• Demonstrated ability to work under pressure and meet tight deadlines
• French/English bilingualism is an asset

It would be great if you also had

• French/English bilingualism

Compensation

Salary range: $91,959 - $114,948

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer! 

Other components of our total rewards offerings include:

• Extended health and dental benefits
• Minimum 3 weeks of accrued vacation plus other paid time off
• Employee assistance program
• Defined contribution pension plan
• Generous parenthood top-up
• Flexible working options like compressed workweek and hybrid model
• Support towards your professional growth with learning and development opportunities, mentorship and more.

Things you should know:

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a unionized role
• This role requires travel at least 1-2x per year

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.

Privacy Policy Acknowledgement

Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada’s personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.

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