Tourism Intelligence Research Analyst

Location: Vancouver, BC

Department: Insights & Analytics

Employment Type: Full Time / Hybrid / Term (14-month maternity leave cover)

Language Designation: English Essential

Posting Close Date: April 27, 2025

About Destination Canada

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

About the role:

Do econometric models, statistical projections, and finding the underlying cause of issues and problems get you excited? Are you passionate about travel and tourism and creating unforgettable experiences for tourists? If so, keep reading.

We are looking for a Tourism Research Analyst to join our team. Reporting to the Senior Manager, Economic Insights and Planning, you will advance Destination Canada’s research objectives by conducting and analyzing key tourism performance indicators. You will use your expertise to analyze macro-economic issues, factors, and trends shaping the tourism industry, both globally and domestically. You will collect and interpret data to enhance our organization’s and the Canadian tourism industry’s understanding of the market and economic dynamics that impact us.

You will also provide market intelligence and consumer research that informs and contributes to our marketing strategies and tactics. You are also a technology enthusiast who is keen to upskill on emerging technologies and explore how analytics and storytelling could be combined with research. You are a curious and meticulous thinker with a strong marketing sensibility. Above all, you are able to take research, embed it within the appropriate context, and create a compelling narrative that tells a story to stakeholders. You have experience running research projects and as a self-starter, you are someone who can take something and run with it, through to completion.

Key accountabilities

• Collects, analyzes and interprets economic and statistical data. Develops models, projections, and forecasts.
• Evaluates the impact of various issues, factors, and events on tourism, both domestically and globally.
• Conducts competitive analysis; identifies and conducts assessments of market opportunities; develops market profiles; gathers and analyzes intelligence on domestic and international consumer needs and preferences in relation to tourism.
• Develops and delivers research products, publications and reports.
• Provides insights and advice to address economic issues, to inform destination development and marketing strategies, and to optimize performance.
• Conducts qualitative and quantitative socio-economic tourism research, studies and surveys.
• Communicates research findings and insights effectively, translating them into a compelling narrative for stakeholders. 
• Responds to requests and provides advice and guidance to other departments and senior management.
• Manages suppliers and coordinates work with external partners to manage research projects.
• Pro-actively consults with business units within DC and with stakeholders in the tourism industry to identify potential trends, challenges, issues, opportunities, threats, etc. and provide evidence- and data-based analysis, proposals, briefings, and presentations

What you need

• Graduation from a recognized university with a Bachelor’s degree in statistics, economics, business or other relevant discipline or an acceptable combination of education, training and experience. Master’s degree is considered an asset.
• At least three years of relevant experience conducting economic modeling and forecasting
• Experience designing, collecting and interpreting survey data
• Experience analyzing qualitative and quantitative research
• Experience in writing reports and preparing data-driven presentations

It would be great if you also had

• Experience in the tourism industry

Compensation

Salary range: $82,146 - $102,682

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!

Other components of our total rewards offerings include:

• Extended health and dental benefits
• Minimum 3 weeks of accrued vacation plus other paid time off
• Employee assistance program
• Defined contribution pension plan
• Flexible working options like compressed workweek and hybrid model
• Support towards your professional growth with learning and development opportunities, mentorship and more.

Things you should know:

• This role is a 14-month maternity leave cover.
• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a unionized role

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.

Privacy Policy Acknowledgement

Personal information collected in relation to your application is collected pursuant to the Canadian Tourism Commission Act and under the Privacy Act. It will be used to evaluate your application and maintain an inventory of candidates for work opportunities and staffing pursuant to Destination Canada’s personal information banks PSU 911 and PSE 902. Information will be retained for a minimum of 2 years.

By submitting your application, you acknowledge and agree to our Privacy Policy.