Back to jobs
New

Marketing Science Manager

Detroit, MI 48226

The Marketing Science Manager position is responsible for overseeing all marketing automation and segmentation activities encompassing email marketing, SMS texting, campaign development, fan segmentation, and customer journey creation. This role requires the ability to construct dynamic, data-driven campaigns that render properly across all fan engagement channels while meeting branding and design expectations. Additionally, the position will play a crucial role in supporting internal departments through data collection, segmentation, data governance, and CRM initiatives. The Marketing Science Manager will collaborate closely with all internal departments to ensure that email efforts support business development and corporate strategy effectively.  

ESSENTIAL FUNCTIONS:
The Manager of Marketing Science position will have daily responsibilities including, without limitation, the following:

  • Assist in the development and execution of email and SMS campaigns, ensuring they are tailored to fan segments and aligned with campaign objectives
  • Support fan segmentation efforts to enhance personalization and improve customer journey experiences
  • Help ensure campaigns are properly formatted and rendered across all fan engagement channels in accordance with branding and design guidelines
  • Collaborate with the Marketing Science team lead to collect, analyze, and report on data to inform campaign strategies and performance
  • Support data governance and CRM initiatives, maintaining high-quality data for segmentation and reporting purposes
  • Assist in the preparation and analysis of performance metrics to optimize marketing automation efforts
  • Work with internal teams to ensure marketing activities align with broader business development and corporate strategy goals
  • Lead and manage all international communication and data collection campaigns
  • Support the development and execution of data-driven communication strategies for the Lions’ new membership model
  • Implement A/B testing strategies to refine messaging and improve campaign effectiveness
  • Leverage insights from data analysis to identify new opportunities for engagement & growth
  • Monitor the latest trends in marketing technology and tolls to ensure strategies stay innovative and effective

NONESSENTIAL FUNCTIONS:

  • Utilize marketing automation platforms and CRM to design, target, schedule, and deploy email and text communications
  • QA all programs, campaigns, and emails with strict attention to detail
  • Perform database maintenance duties as necessary, including but not limited to, potential duplicates, conflicting or missing data, and merging records
  • Assist with research and analytics projects as necessary
  • Will establish and maintain effective working relationships with colleagues and guests
  • Ability to work independently along with the ability and willingness to take direction
  • Will successfully manage multiple priorities in a professional manner, organize work efficiently, and meet strict deadlines
  • Exceptional written, verbal, intrapersonal, and customer service skills
  • Prepare and present campaign performance reports to key stakeholders, providing actionable insights for future campaigns
  • Collaborate with cross-functional teams to coordinate and align marketing activities with broader business strategies
  • Ensure that marketing efforts are aligned with organizational goals and priorities, contributing to business growth
  • Will adjust work schedule to meet departmental demands
  • Will keep appropriate information confidential
  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing

QUALIFICATIONS/REQUIREMENTS:

  • Bachelor’s degree in Business, Marketing, Communications, Technology or a closely related field
  • At least 3 years of experience in email marketing, including a solid understanding of digital marketing testing. Knowledge of Salesforce Marketing Cloud preferred.
  • Knowledge of email, web, and database technologies
  • Experience and proficiency in Adobe Photoshop
  • Experience with ticketing systems. Ticketmaster experience preferred
  • Experience with CRM systems. Salesforce CRM experience preferred
  • Knowledge of HTLM and CSS
  • Proven ability to execute and optimize campaigns based on data-driven insights
  • Ability to manage and analyze large datasets, identifying patterns and trends to improve campaign performance
  • Strong analytical skills, especially Microsoft Excel and basic SQL knowledge preferred.
  • Experience evaluating data & providing recommendations to management preferred.
  • Ability to work a flexible schedule including nights, weekends, and holidays

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

We encourage you to voluntarily self-identify your gender, and race/ethnicity, and any disability and veteran status.  

The Detroit Lions, Inc. are committed to developing a diverse workforce that reflects and serves the diverse community and stakeholders we love. We are also subject to certain governmental record-keeping and reporting requirements to ensure compliance with various law. We invite applicants to voluntarily self-identify so that we can meet these objectives. This information will be confidential and will not be visible to anyone involved in hiring decisions. The information will only be used in accordance with the provisions of applicable regulations. Applicants are considered without regard to any legally protected characteristic. Your decision to complete the form and your refusal or any information you provide will not be held against you or subject you to adverse treatment.

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Detroit Lions’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.