Job Application for CRM Manager at Detroit Lions

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The CRM Manager will assist with all aspects of CRM administration. This includes system design, data collection, data hygiene, end-user training, campaign execution, reporting analytics, and managing security privileges. This role will help ensure the overall health and efficiency of the CRM database, while continuing to develop new ways to further adoption within the organization. All efforts will be focused on driving revenue and supporting exemplary customer service to our guests.

ESSENTIAL FUNCTIONS (including, but not limited to):
The CRM Manager will have daily responsibilities including, without limitation, the following:

Organize and grow the CRM environment through data collection tactics involving the Lions data warehouse and the various sources integrated into that environment.
Identify sales leads, develop campaign strategies, and work closely with the sales team to monitor follow up and evaluate success.
Work with end-users to identify CRM pain points. Develop solutions and provide training to maximize efficiency specific to each user’s role.
Fully understand the data structure to help support internal reporting needs. This could mean designing and distributing reports directly from the CRM system, or facilitating data to another system for reporting.
Develop relationships and work closely with key CRM partners to integrate solutions.
Implement custom development to enhance business processes as needed.
Manage partnership pipeline opportunities including lead generation and renewal forecasting
Assist in the master data management process (MDM), creating golden record logic to be used across all data sources in the Lions data warehouse environment
Maintain data hygiene through duplicate identification and contact merging
Assist in the management and processing of the Lions data privacy strategy
Audit and reconcile differences or inconsistencies between CRM and our data warehouse

NONESSENTIAL FUNCTIONS:

Use intuition and experience to complement data; design and generates creative solutions
Ability to gather and analyze information skillfully and develop solutions quickly and effectively
Must be motivated, reliable, and able to work independently or as part of a team
Maintain professionalism when communicating with internal and external contacts
Exhibits sound and accurate judgment, and includes appropriate people in decision making
Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position

QUALIFICATIONS/REQUIREMENTS:

Bachelor’s Degree in Marketing, Business, Technology or related field preferred
Minimum of 5 years of experience working in ticketing, database marketing, or a CRM system
Strong analytical skills, with an emphasis in Excel required and basic SQL knowledge is preferred
Experience with ticketing and CRM systems, Salesforce CRM experience is preferred
Experience in professional sports, particularly sales and marketing is preferred
Experience in both business-to-business (B2B) and business-to-consumer (B2C) environments, 4 years of agency experience, or work in similar capacity
Experience with database applications and data integration tools
Strong working knowledge of MS Office (Word, Excel, Outlook, PowerPoint)
Strong proficiency in managing databases and email solutions, including familiarity with basic structures, specifically in functional areas such as ticketing, lead generation, registration, CRM, and web subscriptions
Ability to work a flexible schedule including nights, weekends and holidays
May require work out of both the Ford Field Management Office and Allen Park Training Facility

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CRM Manager

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