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Social Media Coordinator

Detroit, MI 48226

The Social Media Coordinator will be responsible for supporting all aspects of the Club’s social media accounts – including, but not limited to creating and publishing relevant content on a day-to-day basis, increasing fan engagement and expanding the reach of the brand across all social platforms.

ESSENTIAL FUNCTIONS:
The Social Media Coordinator position will have daily responsibilities including, without limitation, the following:

  • Support all aspects of the club’s social media accounts on a day-to-day basis – including content creation and community management.
  • Provide coverage of games, events, and community/business initiatives
  • Maintain the voice and brand persona of the Detroit Lions online
  • Engage and respond to followers/fans in a real-time manner
  • Develop original content related to current events and trending topics as relevant to the brand
  • Monitor fan sentiment and identify ways to increase reach and engagement
  • Report on content performance and social analytics to understand data trends and identify strengths and weaknesses
  • Help maintain and adhere to a social media content calendar
  • Develop original social content for both avid and casual fans, as well as other market segments
  • Identify emerging social media platforms and content opportunities

NONESSENTIAL FUNCTIONS:

  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.
  • Must be motivated, reliable, and able to work independently or as part of a team
  • Maintain professionalism when communicating with internal and external contacts
  • Must be accurate and efficient with ability to meet deadlines
  • Must be detail oriented with strong organizational skills
  • The ability to gather and analyze information skillfully and develop solutions quickly and effectively
  • Will adjust work schedule to meet departmental demands
  • Will keep appropriate information confidential

QUALIFICATIONS/REQUIREMENTS:

  • Bachelor’s degree required; preferred areas of study include digital media, video production, social media/web management, public relations or communications
  • Minimum 1 year of social media experience required. Experience in professional sports and entertainment preferred.
  • Knowledge about the latest technology and social media trends and tools
  • An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above
  • Excellent computer, graphic design and video editing skills including Adobe Photoshop, After Effects and Premiere
  • Possess a working knowledge of and passion for football
  • Ability to work nights, weekends, and holidays as club schedule directs
  • Maintain professionalism when speaking with athletes and coaches in both a work setting and within the context of an interview
  • May require work out of both the Ford Field Management Office and the Allen Park Training Facility
  • A valid Driver’s License and good driving record

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