Job Application for Marketing Associate at Detroit Lions

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The Marketing Associate is a season long internship that will have the opportunity to learn and assist with the day-to-day operations of the Marketing Department and will become involved with marketing and promotions for the Detroit Lions and Ford Field.

ESSENTIAL FUNCTIONS:
The Marketing Associate position will have daily responsibilities including, without limitation, the following:

Coordinate marketing and promotional activities and assist in executing all Detroit Lions offseason and game day events and activations
Assist Marketing team in all operational and marketing elements for Detroit Lions Training Camp as well as leadership of seasonal Training Camp Assistants
Oversee tracking and maintaining marketing departmental budgets including processing invoices, tracking spend, and providing budget updates throughout the year
Assist with the management and event execution of all Detroit Lions fan affinity groups to find innovative ways to increase participation and drive membership throughout the NFL season
Support the ideation and implementation of activations for the Detroit Lions tailgate area, Pride Plaza, and assist with game day responsibilities related to the activations and various corporate partners tied to them
Support Marketing team in management and creation of influencer programs to increase brand awareness and entice new audiences
Assist the Marketing Manager with development and execution of Lions international programming, balancing financial, strategic, operational, and partnership considerations
Create event outlines, timelines, layouts, maps and various other planning documents for all events
Assist in coordinating all Marketing events and gameday giveaways in addition to halftime and post-game on-field promotional activities
Support game presentation staff with live entertainment planning and sponsorship fulfillment
Research NFL team initiatives regarding promotions, gameday presentation and off-season events
Fulfill administrative duties such as data entry, correspondence, facilitating meetings, procurement and care of operational supplies, general communication with staff, and other office and event responsibilities as necessary
Support organizational and department project management initiatives using the Asana platform

NON-ESSENTIAL FUNCTIONS:

Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of football operations, events, and other Marketing activities, including holidays and weekends as needed.
Must be motivated, reliable, and able to work independently or as part of a team
Strong writing and verbal communication skills
Ability to work in a timely and productive manner
Communicates effectively with team members
Creative and innovative thinker who is detail oriented
Will keep appropriate information confidential
Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.

QUALIFICATIONS/REQUIREMENTS:

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Sports Management or related fields required
Minimum 1 year of event management and/or gameday promotional experience strongly preferred
Proficient in computer programs including; MS Excel, MS Word, MS power-point, MS Publisher and Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Strong strategic thinker and problem solver with exceptional written and verbal communication skills.
Experience working in diverse environments with the ability to connect with individuals of all statures. Interacts with employees, marketing partners, and club affiliates in a professional manner
Ability to work a flexible schedule including nights, weekends, and holidays
Ability to demonstrate professionalism while interacting with high-profile individuals and external partners.
You may use AI as a tool in creating your application, but this role is powered by human talent—your judgment, experience, and character are integral. Please let your personal talent shine

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Marketing Associate

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