Consumer_Senior Associate
Position: Senior Associate
Reports to: Senior Account Manager
Role Location: Beijing
About Us
History
Our founder, industry pioneer Madeline DeVries, built the agency on a promise to treat our clients’ businesses like our own. We carry out her legacy every day. Our unwavering commitment to her standards of client success has resulted in a 40-year track record of delivering big, bold, business-moving outcomes for iconic consumer brands.
Global Reach
DeVries Global is a mid-sized agency and proud member of the Interpublic Group (IPG) – a leading provider of marketing solutions with a roster of world-class agencies across the marketing spectrum in all major world markets. With HQ in New York City, locations include Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei.
The agency’s mission is to decode culture to create the influence that propels brands to win, and our culture-led approach truly informs everything we do, from brand planning to earned to influencer marketing to measuring impact and has resulted in multiple award-winning campaigns. Our teams specialize in rich, insight-based storytelling, data-led influencer marketing, and helping clients create a more aspirational position in the market. DeVries Global works across the full spectrum of consumer, healthcare categories including CPG, fashion, retail, home, F&B, wellness, spirits, and travel, and continues to leverage a deep heritage and expertise in beauty.
Who We’re Looking For:
Senior Associate is the next step above an Associate. He/she is expected to understand and learn the business of the clients he/she works for and the marketplace it sells to. Senior Associate perform fundamental PR tasks such as monitoring/assisting in the production of media related materials, media outreach and begin developing client relationships. This position is focused on developing the necessary skill set to become a successful PR practitioner.
PRIMARY RESPONSIBILITIES
Client
- Mainly serve lifestyle/FMCG client, need to act as the main contact for client daily liaisons.
- As the key role to complete routine work or project execution, including monthly/quarterly plan or report development, on-trade event management and support, KOL/professionals sourcing, vendor management.
- Participate in client meetings and presentation as required.
- Work with client on tactical issues as required by account team leaders.
- Manage client supplies, publications, resources and materials
- Project-based, need to learn quickly, can work with clients in different fields.
Planning
- Demonstrates excellent project planning skills, can develop small-medium scale event execution or communication proposal independently with creative thinking and clear logic.
- Participates in new biz pitch, and act as one of the key roles to brainstorm and develop the proposal.
- Excellent oral and written business communication skill
Writing
- Draft pitch letters, abstracts, profiles, press kit materials and releases
- Work with team leader to draft and develop the press statement for client crisis
- Proof and edit client related documents as needed
- Compose basic media plans and contribute to plan development processes (as needed)
Media
- Demonstrate knowledge of and familiarity with lifestyle/fashion/beauty media/KOLs pitching and tour scheduling.
- Understand clients’ top-tier media and be able to identify trade and business editors and analysts
- Generate client-related story angles
- Conduct media/KOL outreach and follow-up: begin development of strong media relationships
- Provide assistance with the logistics of events (eg: satellite media tours, desk side briefings, editor events, etc.)
Team Participation
- Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines
- Communicate frequently and appropriately with manager
- Attend agency staff meetings and group meetings
- Oversee interns and account coordinators as needed
- Ability to work cross-functionally with different team
Administrative Support
- Track/enter time in a precise and timely manner
- Code and track invoices and coordinate with the Accounting Department
- Assist in weekly/monthly report preparation
- Perform other administrative tasks as assigned
- Conduct research for plan development
- Research vendor costs for budget development
QUALIFICATIONS
Education
- Bachelor’s Degree or above
Professional Experience
- At least 2 years related professional experience, preferred in global lifestyle or FMCG industries.
- Experienced in IMC campaign planning and execution, including ATL and BTL, PR and social/digital communication.
- Have a basic picture about campaign/event management and execution, for example managing external vendor, cross brand/organization resources sourcing, KOL/media communication planning, etc.
- Experienced in sourcing and maintaining media/KOL relationship, especially in lifestyle/fashion/beauty fields.
Competence
- Good presentation, written and verbal communication skills in English
- Fosters open communication and acts as a role model for how to treat others
- Builds working relationships that foster teamwork, works well with others and inspires great work.
- Demonstrates potential to lead projects and interact with clients
- Can complete challenging projects within set parameters
- Develops personal leadership, is learning focused, adaptable to change and proactive
- Excellent judgment when working with team members, client contacts and vendors
- Demonstrates integrity in all actions
- Desire to pursue learning and self-development; participates in required and voluntary professional development programs.
- Ability to consistently meet deadlines
- Attention to detail
- Can solve problems
- Proficient in Microsoft Office, Internet, on-line services, Media Map, etc.
DeVries Perks
For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Shanghai means:
- Supplementary Medicare Schemes
- 18 days Annual Leave and 5 days Paid Sick Leave
- Birthday Leave and Gift
- Meal and Sport Allowance
- Festival Activities and Gift
- Annual Health Check
- Anniversary Bonus
We are proud to be an equal opportunity employer. We are committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.
Personal data held by DeVries relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in DeVries.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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