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Senior Account Executive Digital Influencer Specialist

New York, New York, United States

DeVries is a mid-sized, culture-first communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: North America, Europe and Asia. With our HQ in New York City, our locations include Beijing, Berlin, Hong Kong, Shanghai, Singapore and Taipei.  We are dedicated to decoding culture to unlock sustained, meaningful influence for brands.

We are looking for a Senior AE, Influencer Marketing Specialist to join our New York office (hybrid), across beauty and CPG brands.

The Senior AE, Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.

  • Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry 
  • Develop comprehensive influencer strategies across industries, verticals, and brand programs 
  • Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience 
  • Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs 
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients 
  • Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients 
  • Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy  
  • Identify creative ways to break through with influencers through earned tactics 
  • Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings  

Education:

Bachelor’s Degree

Professional experience:

  • 3-5+ years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs 
  • Excellent verbal, written, presentation and problem-solving skills 
  • Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools 
  • Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube 
  • Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency 
  • Experience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programs  
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives 

 

Salary: $70,000-$90,000

DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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