Growth and Social Media Lead

Growth and Social Media Lead

• Own your GTM narrative and calendar
• Translate your clinical and product strategy into a 90‑day content and campaign roadmap, across social, email, and top‑of‑funnel experiments.[womentech +1]
• Decide what goes live where and when; your agents produce, your engineer pipes it, they orchestrate.
• Run social + creator growth
• Turn agent‑generated content into cohesive threads, carousels, Reels/TikToks, and founder POV posts that actually build trust in women’s health.[rhstrategic +1]
• Manage community engagement: comments, DMs, live sessions, Q&As, collaborations with credible creators and clinicians.
• Bridge AI, compliance, and performance
• Design prompts and workflows so your content agents produce on‑brand, conversion‑oriented assets that still pass your compliance checks.
• Set up experiments (hooks, messaging angles, landing‑page variants) and read the data to decide what to scale or kill.[womentech]
• Prepare for affiliates/influencers
• Define what a “good” partner looks like in your niche, and create the first lightweight partner kit (landing pages, scripts, dos/don’ts) so affiliates don’t create their own off‑brand or non‑compliant language.

Who this person is

Background

• 5–8+ years in DTC or subscription‑style businesses, ideally in health, wellness, or femtech.[quimbydigital +1]
• Strong portfolio growing at least one brand on 2–3 channels (e.g., IG + TikTok + email), with clear metrics and examples.
• Skill stack
• Performance‑minded: comfortable with funnels, CAC/LTV, A/B testing creative, and reading analytics.
• Deep social and influencer fluency: understands how to build narrative, community, and collabs in women’s health, not just post pretty content.[rhstrategic +1]
• Comfortable working with AI tools and your agents (prompting, QA, turning raw agent output into on‑brand, high‑conversion assets).
• ex‑DTC growth marketer / lifecycle marketer who also actually “gets” women’s health tone and stigma issues.