Director of Product Marketing Manager

About Digibee

 

Digibee is an iPaaS that scales integration workflows while reducing cost and technical debt. Rather than require specialized integration experts, Digibee lets every developer quickly build, test, deploy, govern, and monitor integrations across on-premise and cloud environments using a simple but powerful low-code interface.

Founded in São Paulo, Brazil, in 2017 and headquartered in Weston, Florida, our team is widely distributed throughout the Americas. In May of 2023, Digibee closed a Series B funding round of $60 million that is intended to drive our expansion in the United States.

 

 

About the role

Are you ready to lead the charge in defining a new category of integration technology? We are seeking a Director of Product Marketing to be the PMM leader for our groundbreaking new AI-Native iPaaS product line. This is a highly strategic growth initiative, and you will report directly to the Chief Product Officer (CPO), playing a pivotal role in shaping our future.
Based in Weston, Florida or fully remote, this role is for a hands-on leader who will operate as a key individual contributor initially, with the mandate to build and lead a team as the product line scales. You will lead the global go-to-market strategy and tell the compelling story of our AI-Native iPaaS. You will work closely with the executive leadership team, including the CPO, to drive market leadership, articulate our vision, and solidify our competitive position.

 

On a typical day, you will…

• As the Director of Product Marketing, you will be responsible for defining and executing a comprehensive product marketing strategy that drives adoption and revenue growth.

Strategic Leadership & Go-to-Market:

• Develop and execute the global go-to-market strategy for our new AI-Native iPaaS product line, ensuring alignment between product vision, market needs, and commercial goals.
• Lead the product marketing function as a key individual contributor, with the future responsibility to build and mentor a world-class product marketing team.
• Define and track key product marketing KPIs, holding the team accountable for results through transparent leadership.

Market Intelligence & Insights:

• Lead discovery and analysis of deep market, competitive, and customer insights, with a focus on our target personas (developers and business leaders).
• Synthesize insights to inform product roadmaps, pricing strategies, and go-to-market initiatives.
• Champion and infuse actionable insights into product, marketing, and sales initiatives.

Product Positioning & Messaging:

• Develop powerful, differentiated product positioning, messaging, and value propositions for our AI-Native iPaaS.
• Craft compelling narratives that resonate with technical and business audiences, balancing technical credibility for developers with high-level business impact for executives.
• Ensure consistent and compelling messaging is integrated across all marketing channels and customer touchpoints.

Sales & Partner Enablement:

• Plan and execute high-impact product launches and feature releases, coordinating efforts across sales, marketing, and customer success teams.
• Create and deliver comprehensive sales enablement materials, including presentations, demos, and competitive battlecards, to empower the go-to-market teams.

Thought Leadership & Advocacy:

• Act as an internal and external product spokesperson, representing Digibee to customers, the press, events, and industry analysts.

 

What you’ll need to bring

 

• 10+ years of product marketing experience in a B2B SaaS environment, preferably within a high-growth startup.
• Proven experience in a leadership role, with a track record of building and managing high-performing teams.
• Experience supporting analyst relations and vendor evaluations for industry reports like Gartner Magic Quadrants, and Forrester Waves.
• A "builder" mentality with the ability to "roll up your sleeves," analyze data, derive actionable insights, and present business recommendations.
• Excellent communication skills with the ability to influence and engage with stakeholders at all levels, from executive leadership to technical teams.
• Bachelor's degree in business, marketing, or a related field is preferred, or equivalent professional experience.

 

Location

United States - Remote

 

Our culture

We believe in a highly collaborative work environment in order to foster constant development and exchange between teams. We encourage learning, sharing knowledge, and using new technologies to create disruptive ideas - we want to create something great together!

At Digibee, we know it's our people who make the difference. We embrace and value diversity and are dedicated to encouraging a supportive and respectful culture in our community.

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We are interested in every qualified candidate eligible to work remotely in the country of this job posting. However, we are not able to sponsor visas for this position.