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Marketing Operations & Systems Specialist

Tampa, Florida, United States

#GetThereFirst

Digital Hands is an innovative Managed Security Service Provider (MSSP) with a mission to protect customer data and make technology available, productive and secure with the strongest talent in the cyber industry. Members of the Digital Hands Team work with leading technologies and protect a dynamic set of enterprise-class customers including best-known brands in the hospitality, financial, manufacturing and communications industries. Digital Hands employees enjoy competitive compensation and benefits, training opportunities, personal skills development, and opportunities for professional advancement across the organization. 

Digital Hands is comprised of innovators leading from the front, fueled by a desire to achieve, test new boundaries, and a determination to do whatever it takes to get there first every time. Ideal candidates believe in the mission and vision of the company and have a genuine love for what they do. At Digital Hands, we take ownership, obsess over our promises, anticipate our customers' needs. and get ahead of every threat so that our customers can focus on their business with the peace of mind that only comes from knowing their cyberworld is secure.

This is a full-time, onsite role at our Tampa Headquarters.

Join Us in the Fight Against Cyber Threats!

This role sits at the intersection of sales operations, marketing technology, and data quality. You will own the full lifecycle of lead management — from capturing and routing inbound leads to building targeted outbound lists — while ensuring the integrity of data across all go-to-market systems. You are equal parts technologist, analyst, and program manager, ensuring no lead falls through the cracks and every pipeline record is clean, actionable, and trusted. 

The ideal candidate is highly analytical and a collaborative self-starter who thrives in a fast-paced environment, has a strong command of marketing technology platforms, and can translate strategy into execution with minimal supervision.

What You’ll Do

  • Own end-to-end lead flow management, ensuring accurate and timely routing from all inbound and outbound sources into HubSpot, Salesforce, and LinkedIn Sales Navigator based on defined rules, industries, territories and partners. 
  • Build, maintain, and enforce lead routing logic in HubSpot, including lifecycle stage transitions, assignment rules, and round-robin workflows.
  • Perform ongoing data cleansing across CRM and marketing automation platforms — deduplication, normalization, enrichment, and archiving of stale or corrupt records.
  • Leverage ZoomInfo intent data and firmographic filters to build high-quality outbound prospect lists tailored to ICP criteria and campaign objectives.
  • Partner with marketing and business development teams to execute outbound sequences, ensuring list hygiene and CRM sync before and after outreach.
  • Plan, build, and manage webinar programs end-to-end in Zoom Webinar — including registration pages, reminder sequences, post-event follow-up flows, and attendance reporting.
  • Collaborate with marketing agencies on content collection and coordinate timely updates to sales content sites and the employee onboarding program, ensuring materials stay current, accurate, and aligned with go-to-market messaging.
  • Monitor pipeline management compliance, surfacing gaps or anomalies to marketing and sales leadership with data-backed recommendations.
  • Document system configurations, routing logic, and operational processes to maintain institutional knowledge and enable team scalability. 

Tools & Platforms

  • HubSpot: Lead routing, workflows, lifecycle stages
  • Salesforce: CRM hygiene, record management, sync
  • ZoomInfo: Intent data, list building, prospecting
  • Zoom Webinar: Event setup, scheduling, follow-up flows
  • LinkedIn: maintain list and updates in sales navigator
  • AI Tools: leverage for content creation for demand gen activities 

What You Bring

  • 2+ years in a revenue op, marketing ops, or sales ops role
  • Hands-on HubSpot experience including workflow builder and lead routing
  • Working knowledge of Salesforce records, objects, and data management
  • Experience using ZoomInfo for prospecting and intent-based list building
  • Proven ability to manage webinar programs in Zoom Webinar or similar
  • Strong data hygiene instincts and attention to detail in CRM records
  • Exposure to ABM platforms or campaign attribution reporting 

Digital Hands is dedicated to a diverse and inclusive workplace and culture, and proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. 

Digital Hands is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at talentmanagement@digitalhands.com.

Digital Hands participates in the U.S. Government’s E-Verify program to determine employment eligibility. In compliance with the federal government, all hired applicants will be required to verify identity and employment eligibility upon hire. To learn more about E-Verify, please visit dhs.gov/e-verify.

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By submitting your application, you agree that Digital Hands may collect, use, and process your information, which may include personal information and sensitive personal information, in connection with Digital Hands’ recruitment activities.  You may delete your application and/or unsubscribe from receiving notifications of career opportunities at Digital Hands at any time. For additional details on how Digital Hands uses and protects your personal information in the application process, including your rights under the California Privacy Rights Act (“CPRA”), click here to view our Privacy Notice.

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