Sr. Director, Product Marketing

About Us

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.

At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.

Learn more at diligent.com.

Position Overview:  

Responsible for setting our global product marketing strategy, leading an exceptionally talented and fast-growing team, and linking customer needs to go-to-market strategy, product positioning and pricing across the organization. The Director, Product Marketing will be an expert in understanding our customer and market and build stories to help us engage current and future customers for long-term success, all while creating demand in the market and differentiating us from the competition. The Director, Product Marketing’s impact will touch all parts of the company and help us fuel our growth as the market leader in this space. 

The Director of Product Marketing will be responsible for driving the success of Diligent’s core Boards product lines in the global market, across personas and verticals, supporting multiple brands in market. The Director owns revenue targets, acting as a business manager for their product line(s) in partnership with sales and product management. This role includes developing a deep understanding of Diligent’s customers and prospects, products and technology, the overall market, key vertical markets and segments, and the competition.   

Activities will include: Market sizing and opportunity analysis, conducting market and customer research, developing business cases for new solutions, creating product/solution positioning and messaging, creating customer-relevant solutions bundles, developing merchandising strategies, setting pricing and promotions, developing and executing internal and external launch plans, creating demand generation plans to acquire, grow, and keep customers, driving sales and marketing content for the core Boards product lines, and helping shape sales training.  

The successful candidate will work closely with all other marketing functions, sales, customer success, and product management to accurately position Boards solutions in the marketplace and define go-to-market strategies that will accelerate growth globally. 

The Director of Product Marketing will be responsible for driving the success of Diligent’s Entities product line in the global market, across personas and verticals. The Director owns revenue targets, acting as a business manager for their product line in partnership with sales and product management. This role includes developing a deep understanding of the customers and prospects, products and technology, the overall market, key vertical markets and segments, and the competitive landscape. 

Activities will include: Market sizing and opportunity analysis, conducting market and customer research, developing business cases for new solutions, creating product/solution positioning and messaging, creating customer-relevant solutions, developing merchandising strategies, setting pricing and packaging, developing and executing internal and external launch plans, creating demand generation plans to acquire, grow, and keep customers, driving sales and marketing content for the Entities product lines, and helping shape sales and customer success training. 

The successful candidate will work closely with all other marketing functions, sales, customer success, product management, and business leadership to accurately position Diligent’s entity management solutions in the marketplace and define go-to-market strategies that will accelerate growth globally. 

Key Responsibilities  

• Lead a team of high-performing product marketers, supporting their development and helping them build their careers, while also driving the core initiatives and priorities within the demands of a high-growth company. 
• Own, define and operationalize the company’s global the go-to-market (GTM) strategy  
• Collaborate closely with relevant stakeholders to gather and mobilize impactful market insights that directly inform product roadmap and GTM strategies  
• Identify addressable market opportunities and define global market segmentation strategy, with input from Product, Marketing and Sales teams  
• Guide the positioning of the company’s products & solutions to fuel adoption of new products and features and help customers achieve success. 
• Partner closely with Product Management to understand the product strategy and develop top-line customer narratives and compelling customer stories. 
• Collaborate with business operations, enablement + sales leadership to deliver company-wide enablement strategies. 
• Lead pricing and packaging initiatives for new customer segments, products, plans and cross-portfolio packages. 
• Play an integral role in the transformation of an industry and see your work directly impact the GRC space 
• Build a deep understanding of our customers, the market, verticals, and the competition across all the key regions 
• Define segmentation, use cases/scenarios, buyer personas and value proposition, and use that to build positioning, targeting, pricing, and messaging  
• Define clear and compelling customer pain points, value propositions, competitive differentiation, and customer success stories  
• Create new product introduction strategies and go-to-market recommendations  
• Create segment-specific offers and messaging that is compelling, relevant, and differentiated  
• Partner with the Content Team to support all of the above including webinars, educational tips & tricks, in-app messaging, guides, sales materials product videos, customer success stories, blog posts, ebooks, infographics, and more  
• Lead and manage team of product marketers in support of these responsibilities  
• Work with the product management team to uncover new markets and use cases, define new offers, and influence roadmap decisions   
• Validate hypotheses through customer insights, data analysis, and testing  
• Monitor competitive activities, identifying gaps and opportunities  

Required Experience/Skills  

• 10+ years experience delivering compelling product marketing results, ideally with experience in a high growth SaaS company. 
• 5+ years managing a team including hiring, inspiring and leading within a fast-paced marketing organization. 
• Experience developing go-to-market plans and with clear data-driven results. 
• Demonstrated success working cross-functionally across product, sales and training teams. 
• An understanding of pricing for SaaS and proven experience leading pricing and packaging strategies. 
• 10+ yrs experience in B2B product marketing in a sales-focused environment 
• Proven ability to create go-to-market positioning and strategies  
• Proven ability to create and position solution offers unique to different segments  
• Proven experience creating compelling messaging for different segments and personas  
• Experience driving sales enablement / training to position products with commercial teams 
• Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers  
• Experienced marketer that understands how to use the full marketing toolkit  
• Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions  
• Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets  
• Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively 

Preferred Experience/Skills  

• Excellent written and verbal communication skills.
• Ability to excel in a dynamic environment and balance multiple priorities
• Strong creative, problem solving, and strategic thinking abilities  
• Demonstrated ability to organize and prioritize work to drive results on-time, with high quality 
• Exceptional critical thinking, analytical, and quantitative skills 
• Proven experience leading and managing teams
• Previous experience with our target personas (general council, corporate secretary, legal ops, CFO and internal audit) and/or experience in the governance or entity management industries desired but not required

FLSA: Exempt

What Diligent Offers You 

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney. 

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.}

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