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Senior Director, Product Marketing

New York, New York, United States

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

Position Overview:
Responsible for setting our global product marketing strategy for Entity and Subsidiary Management, linking customer needs to go-to-market strategy, product positioning and pricing across the organization. The Senior Director, Product Marketing will be an expert in understanding our customer and market, and build stories to help us engage current and future customers for long-term success, all while creating demand in the market and differentiating us from the competition. The Sr Director, Product Marketing’s impact will touch all parts of the company and help us fuel our growth as the market leader in this space.

The Senior Director of Product Marketing will be responsible for driving the success of Diligent’s Entity Management software and Managed Services offering in the global market, across personas and verticals. The Sr. Director owns revenue and retention targets, acting as a business manager for their product lines in partnership with sales and product management. This role includes developing a deep understanding of Diligent’s customers and prospects, products and technology, the overall market, key vertical markets and segments, and the competition.

Responsibilities include: Market sizing and opportunity analysis, conducting market and customer research, developing business cases for new solutions, creating product/solution positioning and messaging, creating customer-relevant solutions bundles, setting pricing and promotions, developing and executing internal and external launch plans, creating demand generation plans to acquire, grow, and keep customers, driving sales and marketing content and helping shape sales training.
The successful candidate will work closely with all other marketing functions, sales, customer success, and product management to accurately position Entities in the marketplace and define go-to-market strategies that will accelerate growth globally.

Key Responsibilities
• Lead a growing team supporting their development and helping them build their careers, while also driving the core initiatives and priorities within the demands of a high-growth company.
• Own, define and operationalize the company’s global the go-to-market (GTM) strategy for Entities
• Collaborate closely with relevant stakeholders to gather and mobilize impactful market insights that directly inform product roadmap and GTM strategies
• Partner with product to build new cutting edge capabilities to separate Entities from the competition
• Collaborate with Product and Managed Services team to build Ai-enabled managed services in the Entities product
• Identify addressable market opportunities and define global market segmentation strategy, with input from Product, Marketing and Sales teams
• Partner closely with Product Management to understand the product strategy and develop top-line customer narratives and compelling customer stories.
• Collaborate with business operations, enablement + sales leadership to deliver company-wide enablement strategies.
• Lead pricing and packaging initiatives for new customer segments, products, plans and cross-portfolio packages.
• Define segmentation, use cases/scenarios, buyer personas and value proposition, and use that to build positioning, targeting, pricing, and messaging
• Define clear and compelling customer pain points, value propositions, competitive differentiation, and customer success stories
• Create segment-specific offers and messaging that is compelling, relevant, and differentiated
• Partner with the Content Team to support all of the above including webinars, educational tips & tricks, in-app messaging, guides, sales materials product videos, customer success stories, blog posts, ebooks, Monitor competitive activities, identifying gaps and opportunities

Required Experience/Skills
• 5+ years of experience in the corporate governance market
• 5+ years managing a team including hiring, inspiring and leading within a fast-paced marketing organization.
• Experience developing go-to-market plans and with clear data-driven results.
• Demonstrated success working cross-functionally across product, sales and training teams. An understanding of pricing for SaaS and proven experience leading pricing and packaging strategies.
• Proven ability to create and position solution offers unique to different segments
• Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
• Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
• Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
• Strong teaming skills and experience to bring together diverse views and communicate/collaborate effectively

U.S pay range

$200,000 - $250,000 USD

What Diligent Offers You 

  • Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
  • We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
  • We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
  • Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C.,  London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.   To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

 

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.

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