Digital Marketing Specialist

Position Overview: 

We are seeking an APAC Digital Marketing Specialist to execute in-region digital campaigns that drive qualified pipeline across Australia, New Zealand, and broader APAC markets (e.g., Singapore and other ASEAN countries). This is a hands-on execution role, delivering localized paid, email, and web tactics in close coordination with global Demand Generation, Marketing Operations, and Field Marketing. The ideal candidate has direct B2B digital marketing experience in the APAC market and understands regional compliance requirements (e.g., Australia's Privacy Act, Singapore's PDPA). 

Key Responsibilities:  

• Execute in-region digital campaigns (paid social, paid search, email) targeting APAC accounts and personas, based on briefs from global Demand Gen and Field Marketing. 

• Partner closely with APAC Field Marketing to develop digital programs and drive in-region activations, aligned/integrated with regional marketing plans and commercial priorities. Translate field insights into digital programs built specifically for APAC audiences and market needs. 

• Build and launch campaigns working with the marketing ops team, covering marketing tools and CRM , including audience segmentation, UTM tracking, and localized journey/nurture flows. 

• Coordinate with regional Field Marketing, Sales and SDR teams to align lead routing and follow-up cadence. Coordinate with central teams on execution of solution-led campaigns relevant to APAC markets, ensuring in-region delivery aligns with global campaign structure, timing, and messaging. 

• Monitor campaign performance in-region and flag optimization opportunities (bid adjustments, audience refinement, creative refresh) to global Demand Gen stakeholders. 

• Provide performance reporting to key stakeholders and work with Field Marketing to continually optimize media campaigns. 

• Support APAC event promotion, including local audience list-building and event-related nurture execution. 

• Maintain campaign documentation and calendars to ensure APAC activity stays aligned with global GTM timing and reporting cadence. 

Required Experience/Skills 

• 2-4 years experience in digital marketing execution, preferably in B2B SaaS, with direct experience running campaigns in APAC markets. 

• Proven experience in executing digital advertising campaigns in APAC region. 

• Hands-on experience with marketing automation platforms (Marketo preferred) and Salesforce or similar CRM for campaign builds and reporting. 

• Proficient in APAC digital advertising platforms (eg. LinkedIn Ads, Google Ads, , Meta and regional publisher/media landscape), including norms, usage trends, performance measurement and campaign benchmarks. 

• Working knowledge of media conversion tracking across multiple digital advertising platforms, including tags, integration with marketing automation systems  

• Skilled in media buying and campaign optimization strategies across multiple digital advertising platforms, including budgeting and bidding, audience targeting, retargeting etc. 

• Strong working knowledge and prior experience in Marketo, Salesforce and 6Sense. 

• Familiarity with APAC data privacy requirements (e.g., Australia's Privacy Act, Singapore's PDPA) as they apply to marketing execution. 

• Strong attention to detail and ability to execute independently, with minimal need for supervision. 

• Understanding of adtech and programmatic advertising is an advantage. 

• Comfortable working async/remotely with a globally distributed team across multiple time zones.  

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

Learn more at diligent.com or follow us on LinkedIn and Facebook

What Diligent Offers You 

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C.,  London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.   To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.}

_{At Diligent, we recognize the value of a diverse global workforce. Visa sponsorship may be available for select positions based on business needs and specific role requirements. Sponsorship decisions are evaluated on a case-by-case basis, and eligibility should not be assumed for all opportunities.}

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