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Director of Marketing, Ads

San Francisco, CA

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

We're looking for a founding Marketing Director to lead the marketing strategy for Discord’s advertising solutions. In this role, you’ll set the vision and drive execution across both Product Marketing and Business Marketing, shaping how advertisers discover, understand, and adopt Ads on Discord. You'll position our platform to win in a competitive, fast-evolving market—uniting cross-functional teams around a bold, cohesive strategy to establish Discord as a leading destination for innovative advertising.

You will partner closely with product, sales, data science and engineering to shape the product vision, drive adoption of our products, establish our narrative, and solidify our reputation as a leader in gaming and advertising.
If you're a strategic leader who thrives in fast-paced, zero-to-scale environments, this is a unique opportunity to drive the growth of our advertising business and play a key role in shaping its long-term direction.

What You'll Be Doing

  • Build and lead a high-performing team, fostering collaboration, excellence, and innovation.
  • Own the product marketing strategy for our advertising solutions, ensuring alignment with business objectives and market opportunities.
  • Partner with the executive team and product management to influence product vision, prioritize roadmaps, and shape the strategic direction of our portfolio.
  • Lead the go-to-market strategy for our ads portfolio, driving seamless collaboration across product, sales, engineering, and marketing teams.
  • Elevate Discord’s presence in the advertising industry by driving our content strategy, thought leadership, trade partnerships, and industry engagement.
  • Own the Sales enablement strategy—to ensure our Sales team is equipped with the insights, narratives, and materials they need to succeed.

What you should have

  • 12+ years of experience in product marketing, with at least 6 years in a leadership role leading ads products. Ideally experience in mobile performance or gaming advertising.
  • Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies.
  • Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
  • Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up.
  • Experience managing significant marketing budgets and influencing C-level stakeholders

The US base salary range for this full-time position is $300,000 to $337,500 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking HERE.

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