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Head of Exhibition Marketing
Kensington, London
JOB PURPOSE:
To oversee all aspects of marketing activity for the LNG & Gas Portfolio of events at a product and corporate level, to establish best practice marketing.
This role works closely with event exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions. The Head of Marketing Manager will also work with other department heads across functions such as technology or data that sit outside of the core events team. Within the events team you must manage your generalist team and work with digital and content specialists to deliver campaigns through all marketing channels.
KEY ACCOUNTABILTIES & RESPONSIBILITIES
- Oversee the portfolio corporate marketing activity including branding
- Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Head of Sales across the entire portfolio
- Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
- Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
- Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
- Manage a PR Consultancy where relevant and budget dependent to fulfil an international PR plan corporately for each of the portfolio products
- Manage, develop and maintain all product websites
- Implement and manage extensive social media campaigns by event and portfolio
- Implement a strong digital marketing plan to guarantee reach and data capture
- Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production
- Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
- Database management, development and list sourcing
- Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
- Liaise with all team members and stakeholders on items containing event branding
- Attend meetings with key event partners – associations, sponsors, media
- Monitor competitive activity
- Manage our participation at competitor events when required
- Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
- Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
- Oversee development of the business’ online activities
- Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
- Work closely with the marketing teams in other areas of the business to pro-actively develop cross-promotional opportunities
QUALIFICATIONS & EXPERIENCE:
Technical / Functional
At least 5 years year's demonstrable experience at management level in events and / or B2B media
Degree educated
Detailed knowledge of marketing best practice
Knowledge of B2B exhibition and B2B publishing market
Understanding of data protection issues
Experience of developing an online strategy
Experience of auditing existing procedures and introducing new procedures
Appreciation of international cultures/foreign language
Ability to network and liaise with senior people/trade bodies and associations
Anticipation of market trends and proactive market involvement
Personal Attributes / Interpersonal
- Communication – excellent written English and verbal communication skills, report writing and presentation skills
- Administration and Organisation
- Time Management
- Project Management; ability to oversee/manage multiple products
- Detailed understanding of marketing principles
- Ability to be part of and manage teams
- Ability to work under pressure and to deadlines
- Ability to work within a target driven market place
- Self-motivated / Innovative / Creative
- Good team working ethics
- Competitive analysis
- Lateral thinking
- People management skills
- Analytical skills
- Availability to travel
- Team player – Work closely with all departments across the business
- Empathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
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