Commercial Director

Job Purpose:

To lead exhibition and sponsorship sales delivery for AixEnergy Asia 2026, owning the commercial pipeline end-to-end and converting it into contracted revenue against the budget target. The Commercial Director carries an individual revenue number, manages the AixEnergy agent network, and works alongside the VP to close exhibition packages, sponsorship inventory, and feature areas. The role is the senior commercial operator on the AixEnergy team and is accountable for the Year 1 close and the Year 2 rebooking pipeline captured on-site plus any additional AixEnergy edition launches.

Key Accountabilities:

Own the AixEnergy Asia 2026 exhibition and sponsorship pipeline end-to-end: prospecting, qualification, proposal, negotiation, and contract close. Carry an individual revenue target and report progress weekly against the Revenue Pathway forecast.
Open and convert priority accounts across hyperscalers, data centre operators, energy and utility companies, EPCs, industrial real estate developers, and AI infrastructure vendors. Build credible peer-level relationships with senior commercial decision-makers and convert verbal interest into signed contracts.
Manage and grow the AixEnergy agent network. Set agent targets, brief on pricing and proposition, and quality-control agent-sourced leads before they enter the AixEnergy pipeline.
Work on sponsorship sales to convert sponsorship inventory: title partner, strategic partners, theatre and feature sponsorships, and on-site activations. 
Maintain Salesforce hygiene to dmg events standard: every opportunity logged, staged, weighted, and updated weekly. Provide accurate weekly forecasts to the VP and into the WSR (Weekly Sales Report) cadence, with clear flags on slipped, won, and at-risk deals.
Maintain working knowledge of the AI infrastructure and energy markets: track competitor events, pricing benchmarks, exhibitor movements, and account-level developments that affect AixEnergy's pipeline and pricing. Feed market intelligence back into the proposition and the floor plan.
Work closely with Marketing, Operations, Content, and Finance to ensure the commercial pipeline is fed, supported, and delivered. Brief Marketing on priority targets and EDM cadence; align with Operations on floor plan, build, and exhibitor delivery; coordinate with Finance on contracting, invoicing, and collections.
Deliver a strong on-site rebooking result for AixEnergy 2027, including target rebooking rate (40%+) by end of show, signed Letters of Intent for 2027, and a qualified Year 2 pipeline document handed to the team within 30 days of the close of the 2026 edition.

Job Context:

AixEnergy Asia 2026 is a launch-edition event. The Commercial Director is joining at a critical phase of the cycle and is expected to close the gap to budget through direct sales, agent activation, and conversion of the existing pipeline. The event is co-located with Gastech 2026 in Bangkok but operates as a standalone product with its own P&L, exhibition, sponsorship inventory, and conference. The Commercial Director reports to the VP ADIPEC & Business Development and works alongside the Operations Director, the Marketing Director and the Head of Content. The role requires a senior operator capable of working independently in an early-stage commercial environment, holding peer-level conversations with hyperscale and energy executives, and delivering against a hard September 2026 close.

Qualifications, Experience, & Skills:

Technical / Functional: Minimum 7 years senior B2B exhibition and sponsorship sales experience, with a track record of personally carrying and delivering revenue targets in excess of US$1m. Demonstrable success selling at a senior, peer-level into AI infrastructure, data centres, energy, utilities, or industrial sectors. Experience launching first-edition events strongly preferred. Working knowledge of Salesforce or equivalent CRM is essential. Familiarity with ASEAN markets, particularly Thailand, Singapore, Malaysia, and Indonesia, is an advantage. Experience working with sales agents and channel partners. Understanding of how exhibition, sponsorship, and conference content combine into a single commercial proposition. Bachelor’s degree or equivalent professional experience.

Personal Attributes / Interpersonal: Senior commercial presence; comfortable holding peer-level conversations with hyperscale procurement leads, energy company executives, and EPC commercial directors. Closer’s instinct: identifies the path to contract early and drives the deal to signature. Self-directed and entrepreneurial; able to operate effectively in a launch-phase environment without established processes or large team support. Resilient under pressure; comfortable with hard targets, weekly forecast scrutiny, and a non-negotiable September 2026 close. Disciplined with CRM hygiene and forecast accuracy. Collaborative across Marketing, Operations, Content, and Finance; treats the pipeline as a shared commercial asset. Excellent written and verbal communication skills in English. Willing to travel internationally as required, including to Bangkok ahead of and during the September 2026 event.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.