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Marketing Manager

Ann Arbor, MI

DocNetwork, through the CampDoc and SchoolDoc platforms, provides innovative health and safety solutions to a diverse group of organizations, which include traditional day and residential camps, YMCAs, JCCs, Girl Scouts, Boy Scouts, parks and recreation facilities, colleges and universities, and K-12 public, private, and charter schools.

Our suite of products integrate seamlessly to help ensure the health and safety of the participants for the organizations we serve.

Our team, headquartered in Ann Arbor, MI, is dedicated to our core value of “honest work” where our customers, our company, and our community win together. Delivering beyond expectations and an open posture toward growth enables our company and team to excel, while our social outings, team lunches, and a culture of fun and collaboration help us to bring our best selves to the challenges ahead.

Our full-time team members enjoy a range of insurance benefits (Medical, Dental, Vision, Life, & Pet) plus, with additional perks to boot (401k with company match, Remote Work options, Flex Schedules, Professional Development Budgets, Volunteer Time Off, and much more!), we think you’ll love being a part of our team.

Title:  Marketing Manager
Status: Full-Time
Location: Ann Arbor, MI (hybrid)
Salary Range: $80,000 - $100,000

We're looking for a proactive and detail-oriented Marketing Manager to join our team. This role blends execution with strategy, helping shape and deliver marketing initiatives that support growth across digital channels, lead generation, and brand storytelling. You’ll partner closely with our Sales team and CEO to bring our message to life and attract the right customers at the right time.

This is a hands-on role perfect for someone who enjoys rolling up their sleeves to execute campaigns, track performance, and iterate quickly, while also contributing ideas to shape broader marketing strategy.

You may be a good fit for this role if:  

  • You thrive on building and launching marketing campaigns that actually drive results.
  • You believe good storytelling and strong branding go hand-in-hand—and that our mission of helping keep kids safe is a story worth telling.
  • You find joy in clean copy, pixel-perfect layouts, and campaigns that hit deadlines.
  • You're confident in HubSpot, data dashboards, and managing multi-channel campaigns without getting overwhelmed.
  • You're ready to work cross-functionally and move fast, but you're not afraid to suggest process improvements or new ideas along the way.

 Responsibilities:

  • Lead and grow a small marketing team by setting clear priorities that align with team and company goals, fostering collaboration, ensuring accountability, and supporting professional development through feedback and mentorship
  • Execute and optimize digital marketing campaigns (email, social, web, paid ads) to drive lead generation and sales enablement
  • Partner with Sales to build and deliver marketing programs that move leads through the funnel
  • Manage marketing calendar and own the coordination and delivery of campaigns and content
  • Develop and maintain marketing assets including sales collateral, email sequences, landing pages, and blog content
  • Track and report on campaign results using tools like HubSpot and Google Analytics
  • Support event marketing efforts including trade show planning, sponsorships, and logistics
  • Oversee website strategy and and collaborate on ongoing SEO efforts
  • Oversee the company's social media presence and engagement strategy
  • Contribute to the planning of marketing budgets and resource allocation

Required Skills and Experience:

  • Demonstrated success in B2B SaaS or technology marketing 
  • Experience managing small teams, setting goals, and delivering feedback
  • Experience executing B2B digital marketing programs (e.g. SEO, paid search, display, paid social, content syndication, web, email) to drive conversions and sales pipeline
  • Strong initiative and a proactive mindset
  • Strong project management and organizational skills
  • Proficient in HubSpot and familiar with tools like Google Analytics, WordPress, and Canva/Adobe Suite
  • Excellent writing and editing skills, with an eye for detail and tone
  • Comfort analyzing campaign data and making recommendations based on performance

Preferred Skills and Experience

  • Familiarity with Salesforce or other CRM platforms
  • Experience with marketing automation and nurturing campaigns
  • Knowledge of event marketing or conference logistics
  • Exposure to enterprise or multi-segment customer marketing

Excited? We can’t wait to hear from you!

If you like what you’ve seen so far, we feel compelled to boast that:

  • We’re 9x recipients of SPARK’s FastTrack Award.
  • We have an office dog named Munki. He is soft and little.
  • Our office pantry is stocked with delicious snacks.
  • We made our boss a Paper Plate Award that says “You’re pretty cool” and it has frog stickers on it.

So throw your hat in the ring – we’d love to meet you!

 

Originals Wanted

DocNetwork is invested in creating an open environment of mindfulness, originality, and collaboration where team members can bring their whole selves to work. We are proud to partner with our diverse client base, supporting each organization, and the individuals who make up their communities. We believe that our success depends on our commitment to these values.  

DocNetwork has adopted inclusive hiring practices including standardized interview questions, bias-recognition training, and casting wider recruitment nets to ensure that all have a place in our mission.

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