Brand Manager
ABOUT DSC:
In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.
Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.
Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.
Stop wasting time not working for us and come join the club!
ROLE SUMMARY:
We are looking for a Brand Manager to help manage our base product portfolio and future innovation! The Brand Manager will be responsible for introducing physical product innovation to our portfolio as well as end to end product management and base support. Full ownership of product ideation to base business management and omnichannel marketing in collaboration with the Senior Brand Manager. They’ll partner closely with cross functional teams including product development, finance, insights, creative & channel leads.
RESPONSIBILITIES:
- Partner with Senior Brand Manager to support & lead the development of the innovation pipeline to support our 3-year strategic plan
- Be the brand steward for our product portfolio
- Leverage consumer insights; translate insights into winning concepts and initiatives
- Lead all phases of formula development and new product innovation, driving entire new product development process
- Responsible for partnering & leading product positioning & full GTM strategy and execution, including full funnel messaging development and working with channel partners on 360 integrated marketing plans for all new initiatives
- Take lead on developing and executing product partnerships strategy to drive brand affinity, acquisition, and retention
- Lead internal communication and collaboration with cross-functional partners as it relates to product briefs, innovation strategy, evaluation / validation, artwork, regulatory deliverables as well as product positioning and commercial planning
- Communicate portfolio performance, innovation updates, and priorities to the channel leads and other cross-functional teams
- Own pricing process to ensure P&L targets are achieved
- Collaborate with key cross-functional teams including creative to deliver winning product launch campaigns
REQUIREMENTS:
- Bachelor's degree in Marketing or a related field
- 4+ years experience in CPG marketing with background ideally in omni-channel marketing
- Experience owning innovation from idea to execution for multi-channel strategy, including Retail, DTC and Amazon highly desired
- Proven track record of planning and executing go-to-market launch campaigns for new products, with ability to communicate benefits and positioning across the marketing funnel
- Experience working with internal and external creative teams and agency partners
- Experience in CPG innovation marketing
- Experience with commercial marketing (launch campaigns, product positioning and communication strategy)
- Strong leadership, influence, organizational and project management skills
- Ability to manage multiple projects and timelines with a sense of urgency and accuracy
- Familiarity with P&L and financial aptitude
- Strong communication, attention to detail and organizational skills
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Highly organized and detail-oriented
- High level of passion and initiative
- Ability to solve problems proactively both independently and as part of a team
- Experience in using consumer insights and data to drive decision-making
- Action oriented and results focused
- Excellent cross-functional team member
POSITION TYPE:
This is a full-time exempt position.
WORK ENVIRONMENT:
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.
SALARY:
$110,000-$130,000 + Bonus
BENEFITS:
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone and work-from-home stipends
APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
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