Senior Associate - Affordable Meals

About the Team

The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. To accomplish this mission, we’re building a team of technical CRM experts who strategize, create, build, QA, and launch marketing campaigns end to end. This team is goaled on optimized reach, high customer relevance, and quality campaign delivery, with fast-paced, operational efficiency.

About the Role

As a Senior Associate, Consumer Lifecycle Marketing on the Retention team, you will be responsible for communications and programs to grow customer engagement & retention across email, push notifications, SMS, and in-app messaging and ensure each campaign has completed all required steps prior to launch, delivering high quality customer experiences on time to the end-consumer. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. In this role, you will sit on the Strategic Bets CRM team with a key objective of driving awareness and growth for emerging and subscale business bets.

You will report into the Strategic Bets Lifecycle Marketing Lead for Consumer on the Retention team within the Growth Marketing organization.

You’re excited about this opportunity because you will…

• Create CRM campaign strategy to drive awareness and growth of strategic business priorities with relevant audiences, applying a test and learn mindset
• Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, messaging strategy, audience targeting, and number of touchpoints per program 
• Develop campaign designs and copy for marketing campaigns, using first party tools to apply brand guidelines and value propositions and partnering with creative teams as needed
• Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first and third party platforms
• Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Marketing Technology, Integrated Marketing, Promo Strategy, Product, Data Science, and Strategy & Operations teams and partner on ways to increase campaign personalization and improve execution efficiency, using insights, data, and first party tools 
• Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives
• Stay current on marketing best practices in email, push, and SMS and share learnings and insights regularly with the broader marketing team

We’re excited about you because you bring…

• Experience: 3+ years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing with knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
• Technical Proficiency: Hands-on experience with CRM technology including ESPs/marketing automation platforms and basic understanding of HTML
• Communication: Strong communication and presentation skills – both verbally and written
• Operational Excellence: Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously. 
• Speed & ownership: experience navigating ambiguity and fast-paced environments with high degree of ownership and initiative to ensure quick action on next steps 
• Analytical Mindset: Ability to interpret data and analytics to inform decisions and optimize campaign development and quality. Basic knowledge of SQL and data visualization platforms (e.g. Tableau, Periscope)
• Collaborative Approach: Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.