We are seeking a Senior Marketing Analyst to join our growing Analytics group.
We aim for a passionate individual who can influence both strategy and decision-making through data analysis and the creation of new analytical tools to facilitate self-serve analytics by our customers (leaders and employees at DoorLoop).
Your responsibilities will range from measurement strategy & KPIs, building data structure, creating actionable product insights, and identifying new opportunities for growth of our Marketing. You will collaborate with employees across the company, in all levels of seniority (individual contributors to senior leadership) and across departments.
You must be comfortable with being both strategic and hands-on, operating in a hyper-growth environment filled with ambiguity, and have no fear of failing and getting back on your feet again.
About The Role
- Create cutting-edge measurement strategy and north-star KPIs for marketing, client-facing teams, and product.
- Creating hypotheses, designing and executing A/B tests, and analyzing results to measure the impact of changes on our marketing campaigns and product features.
- Leveraging data to inform key business decisions and create effective processes and tools for data consumption, monitoring, and reporting within the marketing department.
- Communicate business insights to senior management and be a trusted partner to ensure program success and data-driven decisions.
- Applying your expertise in analysis, data visualization, and data mining to tell the story behind the numbers and derive actionable insights for management
Requirements
- Proficient level of SQL - MUST
- 4+ years of experience as Business/ Marketing Analyst
- Experience working with BI/Analytics tools (e.g. Looker, Tableau, etc)
- A deep understanding of marketing principles and metrics.
- You have a passion for making a clear user behavior funnel , using any available tools and paths in product development
- Experience in creating data pipelines, KPIs, reporting, and data models and a holistic understanding of measurement and influencing decisions through data
- Ability to tell the story and present the results in a clear and interesting way
- Great communicator with a strong ability to build relationships with a diverse set of stakeholders
- Experience executing multiple concurrent projects
- Assertiveness
- Proactive/Ownership