Marketing Copywriter

Role Summary

We’re looking for a Marketing Copywriter to join our Creative Team and bring an editorial eye to the words that shape our customer experience. You’ll focus on lifecycle communications—emails, in-app messages, push notifications, and microcopy—while also supporting sales decks, partnerships, and event invitations.

While you’ll work day-to-day with our Marketing Team, this role reports to the Creative Team. That means you’ll be expected to uphold the same high editorial standards we bring to all of our brand storytelling. We’re looking for someone who can balance performance-driven messaging with craft and creativity.

This is a junior to mid-level role, ideally suited for someone with 2–4 years of experience in lifecycle marketing, CRM, or retention communications.

Key Responsibilities

Content & Messaging Execution

• Write clear, compelling, and conversion-oriented copy for lifecycle email campaigns (welcome, onboarding, re-engagement, upsell, retention, win-back).
• Compose in-app messages, push notifications, banners, modals, in-app flows and more.
• Develop copy for event invitations, pre- and post-event communications, and follow-up messaging.
• Write merchandising copy snippets (e.g. hero banners, announcement bars, promos) in collaboration with merchandising or e-commerce.
• Craft subject lines, preheaders, CTAs, and messaging hierarchies optimized for open, click, and conversion.
• Ensure every piece of copy reflects our brand voice, tone, and editorial-first sensibility, holding work to the same creative standards as any published content.

Strategy & Optimization

• Collaborate with the Lifecycle Marketing team to map customer journeys and define communication cadences.
• Contribute ideas for A/B testing: subject lines, timing, variants, and segmentation strategies.
• Partner on campaign performance reviews and recommend copy optimizations based on engagement metrics.
• Use segmentation and customer data to write more personalized, relevant messaging.
• Help evolve messaging frameworks, templates, and voice guidelines to scale lifecycle communications.
  
  

Cross-Functional Collaboration

• Work with designers, product managers, engineers, and marketers to ensure messages are visually aligned, technically feasible, and on-brand.
• Partner closely with the Creative Team to maintain consistency of voice and uphold editorial standards across all customer touchpoints.
• Participate in campaign planning, content calendars, and cross-channel comms alignment.
• Support QA/proofreading of final assets, ensuring accuracy, functionality, and flawless execution.
  
  

Qualifications & Skills

Required

• 1–4 years of experience in lifecycle marketing, CRM, retention, or engagement communications.
• Strong writing, editing, and storytelling skills, with a portfolio demonstrating editorial-quality marketing copy.
• Familiarity with Braze (or similar CRM platforms).
• Understanding of A/B testing principles, personalization, segmentation, and performance metrics.
• Ability to balance creative editorial voice with performance-driven messaging.
• Highly detail-oriented; strong skills in proofreading and quality control.
• Collaborative mindset; comfortable working across Creative, Marketing, Product, and Design.

Preferred / Bonus

• Experience in lifestyle, fashion, beauty, wellness, or luxury brand communications.
• Background in writing push notifications, in-app messaging, or microcopy.
• Experience contributing copy to sales decks, partnership marketing, or event communications.
• Exposure to e-commerce or conversion copywriting.
• Basic familiarity with HTML email structure or templating.
• Experience running copy tests and iterating based on results.

Our Core Values

Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.

Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond. 

Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings. 

Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make. 

Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.

Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride. 

Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.