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Senior Director, Product Marketing - Channels

New York

Who we are

DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

Role Overview: DoubleVerify is seeking a strategic and innovative Senior Director of Product Marketing to lead the go-to-market for the portfolio of DoubleVerify’s products across media channels. This role is integral to the product organization and will serve as a thought partner to the product management teams throughout the entire product development lifecycle. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the ecosystem, team leadership skills, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Key Responsibilities:

  • GTM Leadership: Own the success of products across online media channels, with the focus on product planning and commercialization. Lead distributed cross-functional teams to ensure successful product launches and subsequent market penetration.
  • Technical Product Marketing: Collaborate closely with product management organizations to influence and guide the product development lifecycle, ensuring market needs, sales inputs, and customer feedback are integrated into product planning, positioning, and execution tactics.
  • Market Insight: Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy. 
  • Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs.
  • Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.
  • Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals. 
  • Thought Leadership: Serve as a subject matter expert and advocate for the measurement and activation solutions internally and externally, helping drive the evolution of the product portfolio. 

Qualifications:

  • Experience: 10+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
  • Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
  • Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly 
  • Leadership: Ability to form a data-driven POV and drive change to meet business objectives, both cross-functionally and with the immediate team
  • Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it
  • Leadership and Influence: Demonstrated ability to inspire and organize a small team of direct reports faced with competing priorities
  • Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between $145,000 - $275,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

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