Senior Manager, Marketing (US Latin)

Downtown Artist & Label Services offers distribution, bespoke marketing solutions, and funding to entrepreneurial artists and their partners, ranging from emerging talent at the forefront of pop culture to the most storied managers and record labels. Part of Downtown Music, FUGA is the leading full-service B2B distribution company. FUGA and its partners deliver over a quarter of the world’s new releases and empower over 1000 music rights holders globally.  

Downtown Artist & Label Services and FUGA is seeking a highly motivated and detail-oriented individual to join our team as a Senior Manager, Marketing (US Latin). In this role, you will work closely to develop marketing plans, initiatives and activations with Música Mexicana, Latin Rap/Hip-Hop, and Reggaetón artists across major U.S. Latin DSPs. You will report on campaigns, produce insights, and support in closing deals. You must have a deep understanding of emerging and established streaming and social platforms, and familiarity with of music marketing services & operators (digital advertising, press, social media marketing, etc). Additionally, have excellent communication skills both in English & Spanish, with experience of building and maintaining internal and external relationships as well as writing pitches and combining multiple elements of a campaign into an artists' cohesive story.

 This full time hybrid position can be based in Los Angeles, New York City or Miami areas. 

What you'll do: 

• Drive best-in-class positioning for Música Mexicana, Latin Rap/Hip-Hop, and Reggaetón artists across major U.S. Latin DSPs and digital platforms
• Build and deepen relationships with key editorial, label relations, marketing, and programming teams at Spotify, Apple Music, YouTube, Amazon, and other streaming platforms—ensuring our artists are front of mind
• Cultivate meaningful connections with industry stakeholders including media outlets, promoters, agencies, and tastemakers across the Latin music space
• Shape and execute artist-first DSP strategy across priority releases, ensuring alignment with global and U.S. Latin campaign objectives
• Collaborate cross-functionally with marketing, audience development, and account management teams to roll out culturally resonant, data-driven campaigns that break through noise and grow fanbases
• Partner with international teams to tailor strategies for localized marketing efforts and global audience expansion
• Provide performance recaps, streaming insights, and playlisting impact reports for internal stakeholders and clients—translating metrics into actionable insights
• Identify key catalog opportunities tied to viral trends, anniversaries, or new releases that can be activated with DSP support and fan engagement
• Deliver exclusive content, artist-driven moments, and high-impact marketing executions that elevate visibility across DSPs
• Monitor competitive activity and cultural trends across Música Mexicana, Latin Rap/Hip-Hop, and Reggaetón to inform strategy and identify early opportunities
• Own the development, execution, and measurement of creative, integrated marketing plans for artists and label partners
• Leverage analytics platforms to track campaign results, optimize performance, and make data-backed strategic recommendations
• Represent the U.S. Latin team at key industry events, artist shows, and conferences, building brand presence and maintaining a strong network within the Latin music ecosystem

You are / have: 

• Bilingual fluency in English and Spanish is essential!
• 5+ years experience in marketing within the music industry—preferably at a label, distributor, DSP, or artist management company—focused on U.S. Latin markets
• Deep cultural and industry understanding of Música Mexicana, Latin Rap/Hip-Hop, and Reggaetón, with a strong pulse on regional trends and emerging artists
• Proven track record of executing high-impact digital and streaming campaigns that resonate with Latin audiences
• Strong network of relationships across DSP editorial and label relations teams, as well as relevant media, influencers, and music industry gatekeepers
• Expert in the U.S. Latin digital ecosystem, with working knowledge of paid media, fan acquisition, and content marketing strategies
• Proficient in campaign performance tracking, data reporting, and strategic analysis using tools like Spotify for Artists, Chartmetric, and internal dashboards
• Excellent communicator with the ability to manage complex campaigns, multiple stakeholders, and tight timelines with poise and clarity
• Comfortable working across time zones and departments, with a collaborative mindset and a bias for action
• Passionate about artist development, storytelling, and delivering culturally authentic campaigns that move the needle

Why you want to work here: 

• Ample opportunities to work with leaders and employees across multiple Downtown brands
• Work​ ​in​ ​a​ ​collaborative environment​ ​full​ ​of​​ mission driven, innovative, and passionate people
• Be part of an open, welcoming, and inclusive culture 

Downtown provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $75,000 - $85,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills. Downtown is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Downtown's values. We welcome and encourage all applicants of different backgrounds, experiences, abilities and perspectives to apply