Duckbill Product & Lifecycle Marketing Manager

Product & Lifecycle Marketing Manager

Location

This is a fully remote position with a preference towards individuals based in PST. 

Company Overview

At Duckbill, we believe that every single one of us deserves to make the most of our life, and that choosing how you spend it should not be a matter of privilege.

Duckbill is the product, the brand, and the movement we are building to give everyday people a choice in how they spend their time and energy. 

At Duckbill, we make no judgment about what a “good life” looks like - that’s up to you. What we do is make your good life possible. Simply hand Duckbill those things you dread or that should be on autopilot - regular doctor’s appointments, birthday cards to loved ones, filling out paperwork, etc. - and focus on what you love instead - spending more time with friends and family, leaning into your career, cultivating your rare cacti collection - whatever floats your boat.

For more detailed information, you can visit Duckbill’s website at duckbill.ai.

Position Overview

As Duckbill’s Product & Lifecycle Marketing Manager, you will play a pivotal early role in impacting the experience of Duckbill’s members and telling the Duckbill story. You will be responsible for creating and managing a top notch experience for prospective and existing Duckbill members, from creating a retentive lifecycle & delightful onboarding journey to crystal clear product education.

Key Responsibilities:

• Engagement Strategy: Develop and implement engagement strategies to build and nurture customer relationships across various channels (email, social media, in-app notifications, etc). Create customer journey maps and communication plans to optimize engagement at each stage of the customer lifecycle, from prospective members in our target audience to tenured members. Live, breathe, and understand the Duckbill member.
• Customer Retention: Develop retention strategies to minimize churn by proactively engaging at-risk customers through targeted messaging. Create win-back campaigns to re-engage lapsed customers with personalized offers or product updates.
• Product Marketing: Lead the development and execution of go-to-market (GTM) strategies for new product launches. Collaborate closely and proactively with product teams to define product positioning, value propositions, and messaging that resonates with target customers. Conduct market research to understand competitive positioning and customer needs, while staying very close to the member POV.
• Campaign Management: Plan, manage, and execute integrated marketing campaigns to drive product awareness, user acquisition, and engagement. Analyze the performance of campaigns, providing insights and recommendations for optimization and future efforts.
• Content Development: Develop compelling marketing assets, including emails, social media content, product demos, customer testimonials, and blog content.
• Customer Feedback & Advocacy: Develop programs to capture customer feedback and integrate those insights into product development and marketing strategies. Build and manage customer advocacy programs, such as reviews, testimonials, and referral initiatives. Design and manage customer loyalty programs that reward long-term customers and encourage repeat business. Develop advocacy programs that turn loyal customers into brand ambassadors.
• Data & Analytics: Monitor key performance indicators (KPIs) for engagement and product marketing efforts, using data to make informed decisions and optimize strategies. Report on the effectiveness of marketing initiatives to key stakeholders, highlighting opportunities for growth and improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in product marketing, customer engagement, and/or related roles.
• Proven track record of building and managing successful engagement strategies and marketing campaigns.
• Strong understanding of customer journey mapping, digital marketing channels, and campaign performance analytics.
• Experience with product launch strategies, market research, and competitive analysis.
• Excellent copywriting, written and verbal communication skills, with the ability to create compelling marketing content.
• Proficiency in marketing automation tools, creative platforms, surveying tools, CRM systems, and analytics platforms (e.g., Customer.io, Canva, Google Analytics, Typeform).
• Strong project management skills and ability to work cross-functionally.
• Self-starter, proactive, marketing general athlete, and driven by working with a fast paced Series A startup!

What We Offer

• Competitive salary and benefits package.
• A dynamic and inclusive work environment.
• Opportunities for personal and professional growth.
• The chance to work at the forefront of AI and consumer products while being an early employee at an exciting startup.

How to Apply

Submit your resume and website/portfolio below. Please include examples of your work specifically related to consumer marketing.