Head of Digital

The VP Digital will lead and evolve Dude Perfect's digital platform strategy, driving innovative digital experiences and audience growth during a critical expansion phase.

Description

About Us:
Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. We have built the largest sports social media brand worldwide with more than 100 million followers across platforms, and are well-positioned to take our growth to the next level. As we continue to innovate and expand our reach, we're seeking an experienced digital leader to drive our platform strategy and digital presence across the organization.

Position Overview
Reporting to the Chief Product Officer, you will be a key member of company leadership, instrumental to developing and executing a digital platform strategy aligned to the company's business goals during a critical period of growth. The VP Digital will be a hands-on technical leader who directly builds, implements, and optimizes digital platforms while fostering innovation and driving performance metrics during the next phase of company expansion in an entrepreneurial, high-growth environment.

Core Responsibilities:

Digital Platform Strategy

• Develop and own comprehensive digital platform strategy across owned and partner digital properties (ecommerce, digital apps, games, and more)
• Roll up your sleeves to personally implement and execute best practice processes for platform development, management, and performance analysis
• Create and maintain digital roadmaps, platform enhancements, and standard operating procedures
• Lead day-to-day digital operations and streamline platform workflows, analytics reporting, and technology management
• Ensure optimal performance across all digital properties through data-driven decision making
• Code, develop, and/or implement technical solutions as needed (and/or directly manage external resources on these activities)

Digital Experience and Engagement

• Create, develop, and lead Dude Perfect's fan loyalty program from concept to implementation
• Develop and oversee strategies to enhance user experience, engagement, and retention across digital platforms
• Partner with business and creative teams to define platform requirements and ensure efficient development processes
• Implement and refine structured user testing, platform optimization, and feedback frameworks
• Ensure exceptional user experience across all Dude Perfect digital properties
• Manage external digital partners, platform relationships, and internal tools and systems
• Oversee and improve platform performance tracking, including KPIs, analytics, and review processes
• Develop and execute digital innovation programs to stay ahead of technology changes and user expectations

Platform Ownership and Revenue

• Own and manage all in-house and partner digital platforms, including ecommerce, mobile apps, digital games, and emerging technologies
• Drive our digital monetization strategies and initiatives, platform integrations, and revenue diversification
• Spearhead new digital platform development and feature enhancements to maximize user engagement
• Partner with company leaders to align our digital platform strategy to progressing the strategic and operational roadmaps, priority company initiatives, and special projects
• Quickly develop and nurture positive working relationships with department leaders and other key stakeholders
• Actively build and develop digital platforms hands-on while the team scales, functioning as a “doer” rather than just a manager

Required Qualifications

• 10+ years of progressive digital leadership experience across platform development, digital experience, and digital analytics / optimization
• Proven track record as a technical doer who can directly build and implement digital solutions
• Experience in digital platforms, ecommerce, mobile applications, gaming, and/or entertainment technology
• Passion for sports and knowledge of the digital sports landscape a plus
• Advanced degree in computer science, digital media, or related field a plus
• Strong hands-on technical skills, with willingness to be the primary technical resource during team build-out
• Extensive experience designing, implementing, and executing operational digital processes directly
• Strong knowledge of platform development, user experience optimization, and digital technology best practices
• Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
• Enjoys taking an analytical approach to digital initiatives, including analyzing and drawing insights from performance data sets
• Transparent and effective oral and written communicator; comfortable communicating both concisely with executive audiences and in-detail with tactical audiences
• Interacts well with internal colleagues at all levels and across all business functions
• Results-oriented, gritty, resourceful, and organized team player with the highest of ethical standards

Location: This position is located onsite at the all-new Dude Perfect HQ3 offices in Frisco, Texas (Dallas-Fort Worth Metroplex). Remote candidates will not be considered for this position.

Dude Perfect is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, disability, age, or any other protected status. If you need accommodations during the hiring process, please let us know—we're happy to help!