Marketing Lead

At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with countless opportunities for advancement, and a world-class culture that is centered around creating the best possible environment for our people to thrive.

DuMOL is looking for a Marketing Lead to join our team. This role is focused on supporting long-term sustainable sales, achieved through sharing DuMOL’s perspective (storytelling/content strategy) and driving engagement. The Marketing Lead will collaborate cross-functionally with Wholesale, DTC, Winegrowing, and Hospitality to identify relevant opportunities and execute initiatives that will grow awareness, acquisition, and engagement.

Primary Responsibilities

• Collaborate with DTC, Wholesale, and Export teams to devise and support communications (both printed and digital) campaigns primarily during seasonal wine releases, but also during non-sales cycles to drive engagement and brand-building.
• Audit and refine lifecycle marketing campaigns to drive acquisition and retention. 
• Help develop social media strategy and manage execution to extend reach, awareness, and relevance.
• Identify relevant content themes that resonate with both new and existing audiences and collaborate cross-functionally to bring ideas to life. 
• Help develop templates, guidelines, and SOPs for outward communications and ultimately execute on Press Releases, Press “Brag Sheets,” Sell Sheets, etc. 
• Compile data and generate reports to measure the effectiveness of marketing campaigns.
• Manage asset library: proactively ensure we have right assets for engagement initiatives and coordinate photoshoots.
• Host guests at the winery tasting room as needed, sharing key points of interest to build brand affinity.
• Support acquisition and sales strategies such as referral campaigns, gifting initiatives, etc. 
• Maintain and manage marketing and promotional materials, including the marketing budget to inform decisions around insourcing vs outsourcing.
• Lead press submissions, collaborating with Winegrowing and Sales to develop an efficient and effective process that aligns with brand standards. 
• Maintain brand websites with SEO best practices and SEM oversight.
• Manage the wholesale and export communications calendar, ensuring all supporting collateral needs are delivered on time. 

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or Business (or equivalent experience).  
• Minimum 5 years of relevant work experience and a track record of success. 
• Demonstrate drive, ambition, self-awareness, and desire for continual improvement.
• Ability to project manage multi-faceted, cross-functional initiatives while hitting deadlines. 
• Ability to be self-directed and work autonomously. 
• Confidence with technology and software, including Microsoft Office, Adobe Creative Suite, social media platforms, ecommerce systems, and email marketing platforms. 
• Experience or awareness of luxury wine, retail, restaurants or hospitality. 
• Knowledge of wine, viticulture and winemaking processes, or a strong interest to learn. 

Location: This position is primarily based in Napa and requires 3-4 days a week in the DuMOL office. The Marketing Lead will be required to commute to the winery (Windsor, CA) semi-regularly. Must be able to work a flexible schedule, including occasional weekends, evenings, and travel to support sales and acquisition needs.  

Salary Range: $100,000 - $120,000

#LI-BM1 #LI-Hybrid

All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.