Senior Media Insight Planning Lead

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

About the Job

Are you a strategic thinker with a passion for customer-first data and insights? We're looking for an experienced Senior Media Insight Planning Lead to join our team and help shape impactful media strategies that drive brand growth. In this role, you'll partner with a market-leading retailer and collaborate with some of the world's biggest CPG brands, from Unilever to Heineken.

This is an exciting opportunity to leverage your expertise in insights, media planning, and commercial strategy to make a real impact. Your contributions will be pivotal in driving growth for Tesco Media's planning, strategy, and sales teams across Central Europe.

As a key member of the Strategic Planning Team, you'll play a proactive role in defining initiatives that empower our Client Management & Sales Team and the wider media organization to excel.

Key Responsibilities

• Analyze and interpret internal customer data and external market trends to generate actionable insights that inform strategic media plans.
• Develop comprehensive strategic responses to client briefs, ensuring alignment with their business and brand objectives.
• Proactively challenge client strategies when appropriate to maximize the value of Tesco Media's portfolio in delivering impactful business outcomes.
• Drive a data-driven approach by providing training and consultative support to the entire CE Media Team.
• Support and empower the wider CE Media Team with regular customer, category and market trends & insights
• Collaborate closely with Account Management, Client Leadership, New Business Sales, Applied Data Science, and Insight Teams to uncover new commercial opportunities.
• Design and implement Test & Learn and A/B Testing programs to optimize channel utilization for key clients.
• Maintain and develop a comprehensive resource database to support data- and insight-driven planning, including benchmarks, learnings, and case studies.
• Identify new opportunities to enhance the Strategic Planning Team’s impact and support Tesco Media's continued growth.

Qualifications & Experience

• Language Skills: Native-level proficiency in the local language and advanced English skills (confident in leading meetings and delivering complex proposals in both written and spoken form).
• Experience: A minimum of 5 years’ experience in one of the following: ATL media planning, retail media planning, or consumer insights.
• Media Knowledge: Strong understanding of both brand and performance media ecosystems across offline and online platforms, including measurement and evaluation.
• Insight-Driven Expertise: Proven ability to translate insights into strategic recommendations that deliver business outcomes.
• Analytical Skills: Solid understanding of analytical and statistical methods (e.g., calculating key metrics, distributions, percentages, etc.).
• Technical Skills: Advanced proficiency in Excel and PowerPoint, with experience managing complex data sets and presenting insights through compelling data visualization and storytelling.
• Tools: Familiarity with Data and BI tools is a plus.
• Compliance Knowledge: Awareness of data compliance and GDPR regulations.
• Communication Skills: Strong presentation and consultative skills, with the ability to address client challenges confidently.
• Collaboration: A team-oriented mindset with a passion for building strong relationships across internal departments.
• Adaptability: Ability to thrive in a fast-paced environment with varied tasks and challenges.
• Growth Mindset: Eager to embrace change and contribute to internal growth initiatives.

If you're ready to take the next step in your career and make a meaningful impact in a dynamic and fast-growing media environment, we'd love to hear from you!

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof.  We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact stephanie.winson@dunnhumby.com to discuss how we can meet your needs. 

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)