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Account Director, Client Experience Digital - Healthcare

New York, New York, United States

 

Account Director – Client Experience, Digital, Healthcare

dna has an opportunity for a proven communications professional with 6+ years of social and digital media experience to join our team as a Director in our growing digital healthcare practice.  The ideal candidate will have previous digital healthcare experience, and is a motivated, proactive team player who is strong in account management, content development and creative thinking.  He/she possesses a thorough understanding of the client's business, the healthcare and pharmaceutical industries, digital and social media, measurement and communications strategies.

If that is you, let’s talk!

Responsibilities include:

  • Support day-to-day social strategy for a major client across a portfolio of brands, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals.
  • Write content briefs, oversee social media content calendars and develop project timelines
  • Oversee content production from concept to execution to measurement
  • Counsel and advise internal and client teams on integrated digital marketing strategy and execution
  • Develop project plans, calendars, and workflow processes for a variety of tactics, including social and digital media (long-form editorial content, blogging, microsites, social networks, syndication, etc.) and provide senior client counsel
  • Develop cross-channel digital marketing strategies, working closely with different teams including creative, paid media, planning and PR
  • Offer a strong understanding of digital analytics and measurement and performance-driven insights
  • Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice
  • Generate new ideas and opportunities to ensure client program success
  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
  • Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns

Basic Qualifications:

  • 6-8 years of experience within the digital marketing industry (e.g., PR, digital, ad agency, etc.) with a strong understanding of integrated strategies  
  • 3+ years team management experience leading small groups and projects
  • Bachelor’s Degree
  • Have excellent organization and time management skills
  • Have very strong written and verbal communications skills
  • Be able and eager to quickly learn new systems, tools, approaches and platforms

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

NYC Salary range: $115,000 - $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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