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Sr. Associate, Paid Planning & Buying

Detroit, Michigan, United States

Job Summary

Sr. Associate, Paid Planning & Buying (Media Planner equivalent) The Company: Resolute Digital is a data driven marketing and technology agency.  Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world's leading companies and brands. Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

Job Description

Role and Responsibilities: The Sr. Associate would be responsible for overseeing and executing cross-channel media planning/buying and client service activities associated with assigned accounts. You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships. If you are passionate about analyzing data, thinking creatively, and coming up with innovative media strategies to deliver to clients, then this is the job for you!

External Relationship Management:

  • Assists account lead in maintaining and growing successful client relationships
  • Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
  • Participates in client meetings and presentations
  • Works closely with publishers/vendors to develop productive working relationships that drive results for clients
  • Stays up to date on paid media landscape to learn about relevant offerings, new products, and trends

 

Media Planning/Buying:

  • Reviews client briefs and sets planning process in motion
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers/vendors
  • Reviews partner proposals and filters/compiles most compelling proposals
  • Negotiates rates and added value with selected partners
  • Develops target segments to leverage based on client feedback
  • Develops presentation materials for client review and adapts/finalizes based on feedback
  • Manages campaign execution from start to finish across online and offline channels including but not limited to Digital, Social, Print, TV, Radio, OOH
  • Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
  • Works with Analytics and Ad Ops team for any tagging/reporting requirements
  • Leads development of campaign reporting activities based on agreed upon cadence
  • Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
  • Supports the needs of their direct manager and the Media Director

 

Qualifications

  • Bachelor's Degree and 2+ Years of Experience planning and buying cross-channel campaigns
  • Excellent client and team leadership qualities
  • Strong organizational skills, attention to detail and project management ability
  • Excellent analytical skills and understanding of paid media KPI's
  • Experience buying cross-channel media including Digital, Print, TV, Radio, OOH
  • Experience working with any of the following social media platform ad interfaces: Meta Ads Manager, X(Twitter) Ads, LinkedIn Campaign Manager, Pinterest for Business, Snapchat Advertising, TikTok Ads, etc.
  • Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
  • Knowledge of paid media landscape and the ever-changing ad products available
  • Google Analytics Certification is a plus

 

Resolute is proud to be an Equal Opportunity/Affirmative Action employer. Resolute recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #LI-CV1 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com . This email address is not for general employment inquiries or vendors rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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