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Account Director, B2B Marketing

Washington, District of Columbia, United States

Account Director – B2B Marketing, Digital 

Weber Shandwick – Washington D.C.

The D.C. office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.  

The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production. 

If that is you, let’s talk! 

What we're looking for: 

  • Experience in integrated digital marketing strategy and execution
  • Ability to build fully integrated marketing strategies for major campaigns, product launches and digital assets for the world's biggest brands
  • Experience in conducting research of various types such as; market landscape, persona, competitor and content research
  • A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
  • Experience in development of project plans, calendars, and workflow processes  
  • Strong client management and counsel skills
  • Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
  • Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
  • Strong understanding of digital analytics, measurement and performance-driven insights
  • Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.) or relevant growth/performance marketing experience
  • Background in demand gen, lead gen, sales enablement, ABM and email marketing
  • Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice 

The Essentials: 

  • Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must.
  • Communication: Speak, write and edit succinctly and compellingly.
  • Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
  • Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
  • Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
  • Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.  
  • Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
  • Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
  • Spark: Understand what sets you apart.
  • Growth: Recognizing where you can grow and be open to learning opportunities. 

Additional Responsibilities: 

  • Be the lead strategist for digital clients
  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
  • Provide client counsel while serving as a strategic driver for client meetings and presentations
  • Expand the digital deliverables and offerings for our team
  • Assist in the development and implementation of paid, owned and earned programs
  • Efficiently manage client and team resources and deliverables around major campaigns and projects
  • Write content briefs and develop project timelines
  • Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
  • Have excellent organization and time management skills
  • Have very strong written and verbal communications skills
  • Be able and eager to quickly learn new systems, tools, approaches and platforms
  • Effectively manage client and team expectations around timelines, work, and deliverables 

Basic Qualifications:

  • 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies  
  • 2+ years management experience leading small groups and projects
  • Bachelor’s Degree
  • Strong experience with both large-scale and start-up business environments preferred 

  

  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Salary range: $95,000 - $125,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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