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Senior Vice President, Earned Media Strategy

New York, New York, United States

 

Senior Vice President, Earned Media Strategy Role: 

Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!

 

We Are Seeking:

We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn't come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.

 

The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.

 

We are a company of doers – even at the most senior level.

 

We are looking for someone who can:

  • Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
  • Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
  • Deliver and nurture strong existing relationships with reporters across media categories
  • Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough 
  • Craft narratives to place our clients at the forefront of culture
  • Solve problems, handle crises, and make quick decisions with incomplete information
  • Ideate and shape brand campaigns that tap into culture,  lifestyle and influencer trends
  • Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
  • Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
  • Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
  • Actively engage in the culture of the agency to lead by example
  • Work with peers to further the mission, goals and culture of the agency
  • Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do

 

The right person for this role has:

  • 12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
  • Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
  • Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
  • Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or 'expected' remit
  • Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
  • Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
  • Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
  • Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
  • Ability to be both strategic and hands-on, to flex with clients' needs
  • Success leading teams and developing talent
  • An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
  • A willingness to challenge how things have always been done, in a desire to continuously improve
  • Excellent written, verbal, and interpersonal communication skills
  • Proficient skills in MSOffice (PowerPoint, Excel and Word)
  • BA or BS in Communications or related degree

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

This is a hybrid role tied to our New York office. 

 

 NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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