Back to jobs
New

Vice President, Earned Media Strategy

New York, New York, United States

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media. This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.

The ideal candidate is a master storyteller and a natural collaborator who excels at uniting diverse teams around a powerful narrative. You will be the strategic hub, ensuring that earned media is not a silo, but the core of a cohesive, multi-channel brand experience.

About You:

You are a strategic integrator with a proven track record of leading earned media for major consumer brands. Your deep and trusted relationships with top-tier media are matched only by your ability to foster collaboration across internal teams. You instinctively translate broad business goals into sharp, compelling narratives and excel at uniting diverse groups, from creative and paid media to social and analytics, around a single, powerful earned concept.

Passionate about pop culture and media trends, you thrive on connecting the dots between what's happening in the world and where a brand has the credibility to play. You see beyond the press release, envisioning how an earned-centric idea can come to life across paid, owned, and social channels.

You are a strategic thinker who brings clarity and purpose to complex, integrated programs. As a collaborative leader, you are adept at building consensus, navigating multi-disciplinary teams, and inspiring them to deliver standout earned work that is deeply rooted in insight and cultural impact.

Responsibilities:

  • Serve as the strategic hub for earned media, architecting comprehensive campaigns and ensuring their seamless integration across all marketing disciplines (paid, social, digital, influencer, creative).
  • Lead the development and flawless execution of earned-centric ideas, partnering with cross-functional teams to build unified and powerful brand narratives.
  • Translate insights from analytics, social listening, and digital teams into actionable earned media strategies that are timely, relevant, and impactful.
  • Build and maintain strong relationships with top-tier media across business, lifestyle, food & beverage, news, and entertainment verticals.
  • Craft culturally relevant narratives that tap into emerging consumer and media trends.
  • Counsel senior clients, C-suite executives, and spokespeople on media strategy, narrative positioning, and integrated campaign opportunities.
  • Confidently represent the earned media strategy in client meetings, inter-agency work sessions, and new business pitches, articulating how it connects to the broader marketing ecosystem.
  • Manage resources, timelines, and deliverables with precision, fostering a collaborative and client-first environment.
  • Mentor and lead junior team members, cultivating their skills in strategic thinking and cross-functional collaboration.

Competencies:

  • Integrated Leadership: Excel at building bridges and fostering collaboration between internal teams (paid, social, creative, analytics) and external agency partners to create seamless, multi-channel campaigns.
  • Business Acumen: Align earned media strategies with client business goals, demonstrating a clear understanding of how earned media drives broader marketing priorities.
  • Client Service: Build trust and rapport with senior client stakeholders by providing strategic counsel that extends beyond traditional media relations.
  • Proactivity: Continuously identify and pursue innovative, integrated media opportunities and storytelling approaches.
  • Critical Thinking: Analyze challenges and data from multiple sources to anticipate needs and deliver insightful, holistic solutions.
  • Mentorship: Effectively guide teams and individuals, inspiring them to embrace a collaborative and integrated mindset.

What We're Looking For:

  • 8+ years of public relations or communications experience, with increasing responsibility and a focus on leading integrated earned media programs for major consumer brands.
  • Proven experience working within an integrated agency model, with a deep understanding of how earned, paid, social, and digital media work together.
  • A strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
  • Subject matter expertise in CPG, food & beverage, and consumer lifestyle.
  • Demonstrated success managing campaigns that feature talent, celebrities, and influential creators as part of a broader, integrated strategy.
  • Experience in media training and counseling senior clients and C-suite executives.
  • Exceptional communication and presentation skills, with the ability to articulate a strategic vision to diverse audiences and lead new business efforts.
  • Proven problem-solver with strong judgment under pressure.
  • A collaborative team leader known for mentoring talent and managing multiple fast-paced projects with clarity, control, and a spirit of partnership.

Salary Range: $125,000 USD – $165,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Create a Job Alert

Interested in building your career at Circa - IPG DXTRA? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Employment

Select...
Select...

Education

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

To submit this application you must agree to the IPG DXTRA eRecruiting Privacy Notice. At IPG DXTRA, we oversee several core award-winning agencies such as Weber Shandwick, Golin, Jack Morton, Octagon, DeVries and Momentum.

I also certify that the information contained on this form, my resume/C.V., any other attachments and any other information that I or anyone acting on my behalf provides to the Company during the hiring process is correct and complete. I understand that any misrepresentation or omission in this application will be cause for denial or termination of employment.

I understand that all employment offers are contingent based upon the results of employment and educational background checks. I agree to execute any consent forms necessary for the Company to conduct its lawful pre-employment checks. I hereby authorize the Company to conduct a criminal and/or credit history background check. I also release the Company and its employees, my prior employers and listed educational institutions from any and all liability in connection with any such contact or disclosures.

If hired, I agree to abide by all of the Company rules and regulations and I understand that if employed my employment is “at will”. By this, I understand that my employment can be terminated with or without cause and with or without notice at any time, at the option of myself or the Company.

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Circa - IPG DXTRA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.