About the Eames Institute

The Eames Institute of Infinite Curiosity is a nonprofit public charity dedicated to advancing the dynamic legacy of 20th-century designers Ray and Charles Eames. By sharing the things the Eameses made and loved, along with their joyful and rigorous approach to life and work, we seek to inspire creative problem-solving that positively shapes our world. 

With our vast collections, digital and print offerings, an extensive program of events, and the Eames Ranch, we aim to demonstrate the enduring value of the Eameses’ philosophy and invite people to explore their curiosity, ask questions, and implement creative solutions to the challenges of today.

About the Role

The Digital Analytics Manager owns the marketing-related measurement, analysis, and optimization of the Eames Institute’s digital properties, including eamesinstitute.org, stoutbooks.com, social channels, and more. Working in close partnership with the Director of Digital Development, Senior Marketing Manager, and cross-functional teams, this role synthesizes data from web, ecommerce, social, and CRM platforms to support accurate, actionable insights into audience behavior, marketing performance, search visibility, and content effectiveness.

The ideal candidate brings strong analytical rigor alongside an understanding of digital experience design, accessibility best practices, and marketing optimization, and supports collaborative, data-informed decision-making across the organization.

Key Responsibilities:

Analytics & Insights

• Own web analytics infrastructure, data quality, and reporting across GA4, GTM, Looker Studio, and related platforms.
• Deliver dashboards, reports, and ad-hoc analyses that inform leadership, marketing, content, and product decisions.
• Analyze user behavior, engagement, search, and conversion data to identify trends and opportunities.
• Provide data-driven recommendations in collaboration with cross-functional partners to improve site structure, content strategy, navigation, and user experience.
• Integrate and interpret data from Shopify, HubSpot, Meta, and other digital platforms to build a unified view of audience behavior, engagement, and conversion patterns and to track and report on KPIs.
• Develop cross-platform reporting that links website activity to outcomes such as email engagement, membership interest, and ecommerce behavior.

Search & Social Performance

• Monitor and optimize technical and content SEO performance using tools such as Google Search Console, SEMRush or Ahrefs, and Screaming Frog.
• Conduct regular audits to identify indexing issues, broken links, metadata gaps, and areas for improved internal linking or structured data.
• Provide search-optimized recommendations for new content, features, and site architecture changes.
• Track keyword performance and audience discovery patterns to inform content planning.
• Evaluate emerging AI-powered search and discovery surfaces to recommend optimizations for structured, high-authority content visibility.
• Monitor and analyze social referral traffic, platform performance, and content engagement to inform content and distribution strategy.

Site Performance & User Experience

• Monitor site performance metrics (Core Web Vitals, page speed, mobile usability), collaborating with developers to address issues.
• Evaluate user journey friction points and support A/B testing, UX refinements, and conversion optimization efforts.
• Ensure analytics and tagging configurations accurately reflect user interactions and site features.

Technical & Operational Oversight

• Serve as the primary point of contact for analytics-related systems and integrations, including GA4, GTM, search tools, Meta and other social platform pixels/conversion APIs, and CRM analytics connections.
• Maintain documentation of analytics configurations, tagging standards, and reporting frameworks.
• Collaborate with internal and external development partners to validate tracking on new pages, components, or features.
• Stay updated on evolving analytics platforms, privacy standards, and measurement best practices.

Required education, skills, abilities and competencies:

• 5+ years of experience in digital analytics or digital marketing performance, ideally with high-traffic websites.
• Expertise with tools such as Google Analytics 4, Tag Manager, Search Console, Looker Studio, and social platform analytics (e.g. Meta).
• Strong understanding of search-optimization fundamentals, including site architecture, keyword research, technical search optimization, and structured content.
• Ability to translate complex data into insights and recommendations easily understood by creative, technical, and leadership teams.
• Experience synthesizing data across multiple digital platforms such as Shopify, HubSpot, Meta, and GA4.
• Solid understanding of UX principles, conversion optimization concepts, and website performance metrics.
• Demonstrated ability to inspect, validate, and troubleshoot basic HTML, CSS, and JavaScript in support of analytics tracking and implementation.
• Exceptional attention to detail and organizational skills.
• Strong communication, presentation, and cross-functional collaboration skills.
• Based in the San Francisco Bay Area with ability to work on-site full time.
• Experience working in museums, cultural institutions, or design-focused organizations a plus.
• Familiarity with CMS platforms such as Sanity, UX/UI principles, responsive frameworks, and content-related accessibility concepts.
• Experience partnering with designers, engineers, product teams, or external agencies.

Essential Functions:

• This position is expected to be primarily onsite at one of the Institute’s three main properties (Petaluma, Richmond, or occasionally San Francisco), working Monday-Friday 9-5pm, with occasional evenings and weekends per event schedule. Occasional lite travel may be required for company events or training.
• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands for typing, writing, and handling office equipment.
• Ability to lift and carry office supplies and equipment weighing up to 20 pounds.
• Occasional standing, walking, bending, or reaching within the office environment.
• Regular use of vision abilities including close vision, color vision, and ability to adjust focus.
• Ability to communicate effectively with others via phone, video conference, and in person.
• May require occasional travel between office locations or for business meetings.

What We Offer: 

• Salary range for this role is $90,000 - $120,000
• The Eames Institute offers a competitive benefits package, including…
• Medical, Dental, Vision and Life Insurance
• 401k employer match
• Commuting benefits
• Wellness stipend (annual) 
• Professional development stipend (annual) 
• $500 match for charitable giving, for every year of service up to five years
• Unlimited paid time off policy in addition to fourteen paid holidays

This job description is intended to describe the general requirements for the performance of this job.  It is not a complete statement of duties, responsibilities or requirements.  Other duties not listed here may be assigned by your manager or the CEO.

U.S. Equal Employment Opportunity Statement

The Eames Institute values diversity, inclusion & belonging for all, and is proud to be an Equal Employment Opportunity employer. We strive to create a workplace that empowers people of all backgrounds, identities, and experiences to feel respected, valued, and able to contribute at the highest level. If you’re excited by this role but your professional experience doesn’t perfectly align with the qualifications listed, we still encourage you to apply.