Account Strategist, Eater

THE ROLE

Account Strategy is responsible for media planning across all RFPs and for the management and post-sale execution of media campaigns across Eater. They are the planning experts and campaign execution COOs, building accurate, on-time media plans that turn client objectives into the right Eater product mix, then ensuring that the interests of client and Eater team are met through launch, delivery and final reporting. Account Strategists partner closely with Sales, Client Service Management, AdOps and Insights, and are the main point of contact to internal and external stakeholders on planning, specs and media, with a focus on cultivating strong, lasting relationships with our brand partners.

What You’ll Do

Duties & Responsibilities of an Account Strategist

Planning:

• Serve as a key sales partner on every RFP, regardless of spend level, from brainstorm through 90%
• Join all pre-sale brainstorms, bringing historical insights and campaign performance to inform product mix
• Build internal and external media plans for all RFPs, including complete specs, flighting and terms, within a 48-hour turnaround
• Own the media planning tool, keeping plans within cost-of-sale guidelines and partnering with Sales and Planning leads on pricing and yield decisions
• Coordinate internal answers and approvals to pricing and packaging questions, and submit business rules and brand study feasibility requests as needed
• Book and maintain inventory reservations from pitch through wrap
• Input all media plans into Boostr and keep them accurate and current, owning Boostr data health and forecasting
• Partner with Client Service Management for a smooth handoff on campaigns with custom elements

Campaign management:

• Manage a high-volume book of business, comprising both larger, complex and smaller, fast-paced campaigns
• Effectively and successfully manage multiple high-priority campaigns at the same time
• Prepare and host external kickoff calls
• Act as the main point of contact on campaigns for both internal and external stakeholders, creating and fostering a communication forum for all stakeholders
• Manage day-to-day operations of all campaign components, removing blockers, enforcing scope, and ensuring smooth and timely launch
• Lead client communications, acting as an extension of the client team and forming strong relationships and trust
• Ensure full delivery, optimize campaigns to hit or exceed all KPIs, and monitor revenue risk in collaboration with the AdOps team
• Facilitate RIOs and makegoods with the client, data management and RevOps
• Deliver final media reports, present strong performance stories, and proactively approach clients with incremental opportunities and upselling
• Assist Revenue Accountants with billing actualization

Who You Are

Qualifications of an Account Strategist

• 2+ years experience in media planning and executing high-volume and/or integrated digital advertising campaigns
• Agency and/or publisher experience preferred
• Hands-on experience building media plans, including specs, flighting, pricing and packaging, with strong attention to detail
• Comfort with pricing guidelines, margin or cost-of-sale thresholds, and inventory forecasting
• Strong understanding of client KPIs, and ability to strategically align Eater's products with core KPIs in order to achieve success
• Proven track record of effective client communication: can effectively communicate performance, concerns and issues, and handle any requests that come in
• Craft thoughtful responses to clients' requests, and remain calm under pressure and tight turnarounds
• Familiar with project management systems and process workflows
• Fundamental knowledge of Google Ad Manager (GAM) and DoubleClick Campaign Manager (DCM) is preferred
• Knowledge of Boostr or a similar campaign management system is a plus
• Strategic thinker with a can-do, solution-oriented mindset
• Ability to multi-task and thrive while juggling many projects at once
• Responsive, adaptive, flexible, proactive
• Passionate about Eater as an editorial brand

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Eater team or get in touch! We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.