
Marketing Specialist - Events & Tradeshows
Are you passionate about creating unforgettable experiences and driving business and brand success through exceptional B2B events? We are seeking a highly motivated and experienced Marketing Specialist with a strong focus on events & tradeshows to join our dynamic marketing team.
At this position, you will play a very important role in bringing to life our B2B events strategy, ensuring strong planning, budget accuracy, and seamless production.
You will be responsible for:
B2B Events Strategy Execution
- Design and execute the rollout of the overall events strategy globally, aligning with the company's goals and objectives.
- Identify key target audiences and industries for each event to maximize lead generation and business opportunities.
- Help create strategies and personalized experiences for key accounts attending events to foster stronger client relationships.
- Ideate - with the support of the brand marketing leadership - brand activations and tradeshows strategies to boost brand awareness and positioning.
- Work cross-functionally to integrate events into broader marketing campaigns and initiatives.
- Serve as the central point of contact for all event-related initiatives across marketing, sales, partnerships, and executive leadership.
- Mentor junior team members and potentially manage direct reports or contractors involved in event execution.
Event Production, Planning and Result Tracking
- Oversee end-to-end event planning, ensuring that all logistics, timelines, and deliverables are met within budget.
- Coordinate with external vendors, venues, and partners to secure necessary resources and services for successful event execution.
- Create event collaterals, presentations, and promotional materials to enhance the event experience and brand visibility.
- Lead meetings before the sponsored events to track meeting scheduling alongside commercial teams.
- Post event: Closely follow up on results and documentation, helping to record and track all opportunities generated by the event.
Executive Engagement & Content Programming
- Partner with internal stakeholders to plan executive presence, speaker sessions, and closed-door client events at trade shows.
- Help shape event agendas, speaking slots, or roundtables to ensure thought leadership and strategic alignment.
Global Collaboration & Regional Support
- Coordinate with regional marketing teams to adapt the global event strategy for local relevance.
- Ensure consistent brand presence and experience across all touchpoints worldwide.
Procurement and Budget Management
- Manage event budgets, providing accurate cost estimates and tracking expenses throughout the planning process.
- Carry out internal processes related to procurement, compliance and legal for EBANX events, ensuring a seamless flow from onboarding vendors, to analyzing and following up on contracts to the invoice issuing and the final payment.
Main requirements for this position:
- Advanced English proficiency is required, as you will be communicating with global stakeholders and attending international events.
- Proven experience in event management and tradeshow production or field marketing
- Previous experience with industry key trade shows (Money2020, NRF, Shoptalk, MRC is a plus)
- Strong project management skills with the ability to handle multiple tasks simultaneously and meet tight deadlines.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, stakeholders, and vendors.
- Great attention to detail and ability to anticipate potential challenges in event planning and execution.
What else would we like to see?:
- Demonstrated creativity and resourcefulness in developing innovative event concepts and experiences.
- The analytical mindset to measure the success of events and provide insights for continuous improvement.
- Bachelor's degree in Marketing, Business, or a related field.
EBANX offers:
- Spanish, English, and Portuguese classes;
- Meal Allowance;
- Transportation voucher (if needed);
- WAVES - Program of goals and results (variable compensation);
- EBANX Play - Wellness (Gympass, e-Sports, SESC );
- EBANX Education: financial support for undergraduate, graduate, and MBA programs so you can develop important skills for your career;
- EBANX Skills: budget for workshops and courses;
- EBANX Flexible: Birthday Day Off;
- Semi-flexible hours (8 hours a day - Monday to Friday);
- EBANX Family: Daycare assistance, extended leave for caregivers and support program for children and pregnant women;
- EBANX Health: Health and Dental Insurance, with subsidy for dependents and medicine subsidy for ebankers;
- Life Insurance: Life Insurance 100% paid by EBANX;
- Blue Club: Exclusive discount for ebankers in bakeries, restaurants, courses, electronics stores, and more!
Follow us on LinkedIn and check out our Instagram to learn more about the #ebanxlife.
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