Marketing Activation Manager

Who We Are

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works. EDO is headquartered in New York City and Los Angeles. To learn more about our work and our culture, visit EDO.com

We recognize the benefits of hybrid working, and want to create the best balance to ensure we can continue working together effectively. For our NYC team, we have a hybrid work policy of three days in the office and two remote work days. 

The Role

EDO is hiring a Marketing Activation Manager to own and scale marketing activations for our fast-growing adtech company. You’ll lead our online and offline marketing campaigns - including digital marketing, demand gen, and events. You’ll be a key driver of campaign strategy, scaled operation, execution and optimization across paid, owned and earned marketing channels, collaborating closely with marketing, sales, product, and executive leadership. This role best suits someone with strong digital and operational skills who’s eager to broaden their marketing expertise and grow as a well-rounded go-to-market leader in a small, high-impact team. 

You bring 5–8 years’ experience in business-facing marketing roles across digital marketing, demand gen, and/or campaign activation — ideally working in agencies, startups, media, or B2B tech. You’re comfortable managing contractors/agencies, juggling priorities, and communicating clearly. Experience with HubSpot (email CRM and website CMS), Digital Media (LinkedIn, ABM platforms), Google Analytics is a must — mastery of graphic / media design platforms is a plus. You’re a proactive, eager user of GenAI platforms and new AI tools to find more efficient and effective ways to get work to innovate marketing approaches.

What You Will Do

• Plan, execute, and optimize full-funnel marketing campaigns across digital platforms (paid, owned, earned), driving MQL growth and pipeline impact using HubSpot, LinkedIn, Google Analytics, and custom tracking.
• Support offline marketing activations, including in-person and virtual events, working closely with in-market Execs and Sales 
• Manage contract partners effectively by setting clear expectations and ensuring timely deliverables.
• Collaborate cross-functionally to align strategies and maximize impact across go-to-market (marketing, sales, client services) and product/operations teams (engineering, IT, HR) 
• Regularly analyze performance data to guide testing, optimization, and innovation.
• Clearly communicate campaign progress, insights, and results Communicate campaign progress, insights, and results clearly to senior leadership and partners.
• Embrace curiosity and a growth mindset by experimenting with new tools and approaches.
• Actively leverage AI and emerging marketing tech to boost campaign efficiency and effectiveness.
• Engage with broader business context and industry trends to ensure alignment with company goals.
  
  

What We Are Looking For

• 5–8 years in business-facing marketing roles - across  digital marketing, demand gen, or campaign activation in fast-paced ad tech, martech, media, B2B SaaS, or agency companies.
• Proficiency with HubSpot CRM, Hubspot CMS, Google Analytics, LinkedIn Ads, ABM platforms, and marketing tech stacks.
• Proven vendor and cross-functional project management skills.
• Strong communicator, able to manage up and across with clarity and empathy. Adaptable, collaborative, and open to learning from and incorporating feedback.
• Proactive self-starter: a detail-oriented, strategic thinker focused on business goals.
• Strong marketing writing, design and UX skills — can write briefs + give actionable feedback to partners. 
• Graphic/video production skills are a plus - comfortable rolling up your sleeves with contract partners.
• Curious and adaptable, embracing AI and new digital tools to innovate marketing.
  
  

Compensation & Benefits

The base salary range for this position is $90,000 to $110,000 PLUS equity in a mid-stage company. Compensation will be determined based on the skills, qualifications, experience, location and the level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. 

EDO offers a competitive compensation package. Components of compensation include:

• Mid-stage equity and competitive salary
• Flexible Time Off
• Medical, dental and vision coverage, deeply discounted by EDO
• 401(k) plan, FSA, HSA
• Commuter Benefits 
• When in an office, employee meals, snacks, and more fully paid for

EDO is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.