Sales Development Associate

Who We Are

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.

EDO is headquartered in New York City and Los Angeles.  This role is Remote.

To learn more about the work we do at EDO, please visit EDO Press.

The Role

As a Sales Development Associate (Sales Development Representative (SDR) at EDO, you will play a foundational role in expanding our footprint with the largest advertisers in linear and streaming television. Reporting to the Director of Sales Operations, this fully remote position offers the opportunity to develop data-driven outbound strategies, translate advertising analytics into compelling outreach, and collaborate closely with both Sales and Marketing to drive pipeline growth. Ideal candidates are curious, resourceful, and excited to blend industry insights with AI tools to create scalable, high-impact prospecting systems.

What You Will Do

• Conduct targeted digital outreach to brand and agency prospects across all industries, using personalized messaging to generate qualified sales meetings.
• Collaborate closely with Sales Representatives to align outreach efforts, coordinate on account strategies, and ensure seamless handoff of qualified opportunities.
• Perform contact research using tools such as LinkedIn, SellerCrowd, and RocketReach to identify the right stakeholders and tailor outreach.
• Leverage behavioral engagement data (e.g., page visits, email activity, and campaign interactions) to prioritize outreach and optimize timing.
• Translate insights from EDO’s Ad EnGage platform into compelling, data-backed outreach narratives.
• Tailor messaging using industry-specific marketing materials and ABM campaign insights to align with audience interests and market trends.
• Experiment with scalable research and outreach workflows, integrating AI-assisted tools (like Gemini and ChatGPT) to increase efficiency and personalization.
• Maintain high-quality CRM data in HubSpot to ensure accurate contact targeting, pipeline visibility, and process documentation.
• Follow up on marketing-generated leads to nurture interest and convert prospects into meetings.

What We Are Looking For

• Bachelor’s degree required
• 1-3 years of relevant experience; prior internship or sales experience preferred
• Strong interest in sales, marketing, or advertising, with a long-term goal of advancing into a full-cycle sales role
• Proficiency in Google Workspace (Docs, Sheets, Slides); familiarity with LinkedIn and AI-powered tools preferred
• Excellent written communication skills, with the ability to craft clear, compelling outreach based on data insights
• Demonstrated curiosity, adaptability, and a willingness to learn and apply feedback quickly
• Proven ability to work independently while contributing to a collaborative, team-oriented environment
• Flexibility to support colleagues across multiple U.S. time zones as needed

Compensation & Benefits

EDO offers a competitive compensation package. Components of compensation include:

• Mid-stage equity and competitive salary
• Flexible Time Off
• Medical, dental and vision coverage, deeply discounted by EDO
• 401(k) plan, FSA, HSA
• Commuter Benefits 
• When in an office, employee meals, snacks, and more fully paid for

EDO is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.