
Media Supervisor
Who we are looking for:
We are seeking a highly motivated and experienced Media Supervisor to lead and manage media strategies for our clients, with a specific focus on digital channels. This role demands a deep understanding of the evolving media landscape, particularly within the video space, including platforms like YouTube, streaming services and traditional television. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful media campaigns that drive measurable results. You will lead a team of media specialists, overseeing their work and fostering their professional growth. Please note, the role is hybrid and will require days in our Chicago office.
What you’ll do:
Strategic Media Planning
- Conduct thorough market research and audience analysis to identify target demographics and optimal video media channels.
- Develop comprehensive media plans aligned with client goals, budgets, and timelines, including channel recommendations across digital video (YouTube, OTT, Connected TV) and traditional TV.
- Analyze competitive landscape and identify opportunities to differentiate client campaigns within the video space.
Media Buying & Negotiation
- Manage the media buying process, including negotiating rates and placements with media vendors.
- Secure optimal inventory and pricing based on client needs and campaign objectives across relevant platforms.
Campaign Management & Optimization
- Monitor campaign performance closely, tracking key metrics such as impressions, reach, frequency, viewability, listen-through rates, conversions, and ROI.
- Analyze campaign data and identify opportunities for optimization, including real-time adjustments to targeting and budget allocation within video channels.
- Provide actionable insights and recommendations to clients based on campaign performance.
Client Relationship Management
- Serve as the primary media contact for assigned clients, maintaining open communication and building strong relationships.
- Present media plans and campaign results to clients, clearly explaining key findings and recommendations.
- Proactively address client concerns and manage expectations throughout the campaign lifecycle.
Team Leadership & Development
- Lead and mentor a team of media specialists, delegating tasks and providing ongoing coaching and development opportunities.
- Ensure team members are proficient in media planning tools and industry best practices related to video and audio advertising.
What you’ll need:
- 5+ years of proven experience in media planning and buying, with a significant focus on video channels (digital video, OTT and traditional TV) and leveraging media platforms (The Trade Desk, Google DV360, etc.).
- Strong analytical skills with proficiency in media measurement tools and reporting platforms specific to video and audio. (e.g., Nielsen, comScore, Google Analytics)
- Excellent communication and presentation skills to effectively communicate complex media strategies to clients.
- Deep understanding of target audience segmentation and consumer behavior, particularly as it relates to video consumption.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong negotiation skills to secure favorable media placements and pricing.
- Knowledge of emerging media trends and technologies within the video and audio landscape to be shared across the Agency.
- Experience managing and mentoring a team.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
Pay Range
$80,000 - $110,000 USD
Apply for this job
*
indicates a required field