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Vice President, Brand Marketing - North America

Hoboken

LIPTON Teas and Infusions is the biggest tea business in the world, with world class purpose driven brands such as Lipton, PG Tips and Pukka. As Lipton Teas and Infusions we are united in one purpose: growing a world of wellbeing through the regenerative power of plants.

 

In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the LIPTON Teas and Infusions (formally ekaterra) business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, Lipton T&I is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, LIPTON Teas and Infusions is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.

 

At LIPTON Teas and Infusions, we work alongside people who put consumer love at the heart of every decision. Diverse minds who celebrate new ideas, share our values and the commitment we have for the wellbeing of all. In return, we create an environment that gives our people space and freedom, where they can grow as leaders. A connected community where ideas can thrive. Where you explore new challenges. Learning all you need to master your field, and even more about yourself.

 

Be part of this amazing blend. Join our collective and help us grow a better world of wellbeing and a better you.

Job Title: Vice President, Brand Marketing - North America

Job Status: full-time, permanent

Work location: Hoboken, NJ

Travel: 10-15%

Work Level: 10

 

Your Role

This executive role is responsible for driving brand growth, increasing market share, and ensuring the alignment of marketing strategies with business objectives. As a key member of the leadership team, you will oversee a talented marketing team and collaborate with cross-functional leaders to deliver innovative, consumer-centric solutions that position our brands as market leaders. If you are a seasoned marketing leader with a passion for brand building and a track record of success, we invite you to join us in this pivotal role.

 

Your Key Responsibilities:

  • Develop and lead the North American brand marketing strategy, ensuring alignment with corporate goals and regional market dynamics.
  • Oversee the execution of integrated marketing campaigns that drive brand awareness, loyalty, and revenue growth.
  • Collaborate with product development, sales, and supply chain teams to ensure brand strategies are integrated across the business.
  • Analyze market trends, consumer insights, and competitive landscapes to identify opportunities and risks, adjusting strategies as needed.
  • Act as the primary steward of the brand, ensuring consistency and resonance across all consumer touchpoints.
  • Manage and mentor a high-performing marketing team, fostering professional growth and innovation.
  • Build and maintain relationships with key external partners, including advertising agencies, research firms, and media partners.
  • Oversee the allocation of marketing budgets to maximize ROI and achieve business objectives.
  • Drive digital transformation initiatives, leveraging data and technology to enhance consumer engagement and marketing efficiency.
  • Represent the brand in key external engagements, including media events, industry conferences, and partnership negotiations.

 

Skills and experience:

  • 20+ years of experience in brand management, product marketing, or related roles in the CPG industry.
  • Bachelor’s degree in Marketing, Business, Psychology, Statistics, or a related field.
  • Proven track record of driving brand growth and achieving significant business results.
  • Deep expertise in consumer insights, brand strategy, and integrated marketing campaigns.
  • Exceptional leadership and team-building skills, with the ability to inspire and influence at all organizational levels.
  • Strong analytical and strategic thinking abilities, with experience using data to inform decision-making.
  • Experience managing large marketing budgets and optimizing for maximum impact.
  • Advanced understanding of digital marketing, including social media, e-commerce, and data-driven strategies.
  • Excellent communication and presentation skills, with the ability to represent the brand at the executive level and externally.

A Great Place to Grow 

Here at LIPTON Teas and Infusions, we grow a world of wellbeing to generate value for all. 

  • Grow your LEADERSHIP – Thought leader or people leader, we want to help you to truly realise your potential. With a strong internal nurturing network and a focus on your development, you can grow your leadership with us. When you grow, the world around you will grow.
  • Grow your VALUE - To foster your learning, we offer big, fulfilling roles within an empowering and entrepreneurial climate. You will have the space to take ownership and to make your mark – and you will be rewarded for the value that you create.
  • Grow your IMPACT – We are unique in our industry - from our tea estates to our factories, labs and offices, we innovate sustainably and drive value for all. We grow a world of wellbeing, from seed to sip. You can truly leave your mark on our company and on the planet -through the meaningful work that you do. 

 

Benefits & Perks 

  • Comprehensive insurance plans - health, dental + disability and life Insurance
  • 401(k) with 5% company matching + an extra 4% after your first year
  • Flexible Spending Account and Dependent Care Accounts
  • Generous time off including paid vacation, company holidays, and floating holidays
  • Parental Leave - Primary & Secondary
  • Learning and development reimbursement

 

LIPTON Teas and Infusions is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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