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Senior Product Marketing Manager

Irvine, CA

Senior Product Marketing Manager

About us

At EKN Engineering, we solve challenging problems with innovative engineering and configurable software solutions. We use an engineering-first approach, combined with data-driven strategies, to improve overall compliance, risk management, and design accuracy tailored to the specific needs of each client.

 

About the Role

We're looking for a thinker and doer—a strategic Product Marketing Manager who thrives at the intersection of marketing and product; building and executing marketing strategies from the lens of SaaS product developed for enterprise customers. You’ll translate our client needs into cross-functional goals supporting company vision, and ensure our software and professional service offerings support—and amplify—business growth. You will have a pulse on the market, including industry-specific and competitive landscapes, working across marketing, sales, customer success, and product management to collect inputs and disseminate insights.

 

Responsibilities

  • Be the Bridge- Serve as a liaison between Sales, Marketing, and Product, translating business goals into user stories and product requirements, and vice versa.
    • Develop a comprehensive understanding of both our products and our customers and how to connect the two
    • Work closely with Product Management, Sales, and Marketing teams to communicate competitive insights and develop strategies that effectively counter competitive threats and capitalize on industry trends.
  • Craft the Narrative- Develop go-to-market strategies, create compelling product messaging across all platforms, and collaborate cross-functionally to ensure successful product launches.
  • Identify and target industry segments and personas while developing user personas and journeys (user vs buyer)
  • Develop Competitive Intelligence- Collaborate on data strategy, helping Marketing and Product leverage shared dashboards, attribution models, A/B testing, and analytics for the executive team to make smarter decisions.
  • Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
  • Conduct market research to stay abreast of industry trends, competitive products, and customer needs. Regularly communicate findings to internal stakeholders.
  • Document and maintain key competitor profiles for product and sales teams
  • Recommend industry-specific enhancements for the portfolio of products to the Product Management team.
  • Collaborate Cross-functionally- Participate in product planning to ensure market priorities and customer needs are considered during feature development.
    • Work closely across the company with product management, solutions consulting, sales and marketing, to ensure alignment and successful execution of go-to-market initiatives.
  • Make it Scalable- Maintain strong documentation and workflows that support consistent growth and collaboration across teams.
    • Support our Sales team by training them on buyer and user stories, providing clear differentiators on EKN’s products and services, developing collaterals, and providing guidance on their use.

 

Requirements

  • 5+ years experience in marketing operations, digital marketing, product management, or a related hybrid role.
  • Strong familiarity with marketing platforms (e.g., HubSpot, Salesforce, Google Analytics, email automation tools).
  • Strong technical foundation of product/tech concepts to enable basic understanding of technical constraints.
  • Experience collaborating with a wide range of stakeholders (technical and non-technical) and facilitating communication between them.
  • Data-driven mindset with the ability to extract insights from analytics platforms and apply them to marketing strategies.
  • Strategic thinker with an ability to balance long-term planning with fast-paced execution.
  • Experience developing and implementing product websites and other media presence to market software solutions.

 

Preferred Qualifications

  • Background in a product-led or digital-first organization.
  • Experience with personalization engines, conversion optimization, and growth marketing.
  • Familiarity with SDLC (Software Development Life Cycle).
  • UX/UXR or design system understanding is a plus.

 

Why Join Us?

At EKN, we’re building a culture where marketing and product collaborate closely to deliver outstanding user experiences. Our groundbreaking software is poised to transform the energy and power industry — and we’re looking for a passionate changemaker to help drive that revolution. Are you ready to be part of it?

 

Benefits & Perks

  • 100% Company-Paid Medical, Dental, Vision, and Life Insurance – Comprehensive coverage to support your health and well-being.
  • 401(k) with Company Match (up to 2%) – We invest in your future with a dollar-for-dollar match on contributions up to 2%.
  • Flexible Spending Account (FSA) – Set aside pre-tax dollars for qualified healthcare and dependent care expenses.
  • Exclusive Employee Discounts – Access our BenefitsHub for savings on travel, rental cars, hotels, theme parks, and more.
  • Monthly Catered Lunches & Daily Office Snacks – Enjoy a well-stocked kitchen and regular team meals to keep you fueled throughout the day.
  • Employee Engagement & Wellness – We value connection and balance. Our team enjoys a variety of events and activities throughout the year, including hiking outings, summer BBQs, sports games, holiday celebrations, and dedicated team-building days

 

 

Public Warning: Recruitment Phishing Scam Impersonating EKN Engineering

EKN Engineering has become aware of a phishing scheme targeting individuals with fraudulent interview requests and job offers. EKN’s secure IT systems and private applicant information have not been compromised; scammers are impersonating EKN employees, using the company name and branding to mislead and engage potential job seekers in fake recruitment processes. Scammers might reference real job openings or describe fake opportunities that generally match individuals’ professional backgrounds, with the goal of establishing communication and eventually obtaining private financial information to defraud people. The Federal Bureau of Investigation and Federal Trade Commission warn that employment scams such as this are a growing cyber threat. EKN urges anyone who is contacted about employment opportunities to exercise caution and know that:

  • All communication from EKN Engineering will be from an EKN employee using the @eknengineering.com email domain. We do not use third-party recruiters.
  • EKN Engineering recruiters will only schedule interviews for candidates who have applied for a position through our secure portal.
  • No corporate or IT systems at EKN are affected by this scam. The scammers are using EKN’s logo and employee names to impersonate the company.
  • You can directly contact us at TalentAcquisition@eknengineering.com with any questions or concerns.

 

EKN is committed to ensuring the safety and security of our community. We caution individuals to be vigilant in protecting personal data and vetting communication with new contacts from any company. Do not respond or provide any personal information if contacted by someone claiming to represent a company to which you did not submit a job application or profile. This scam can be perpetrated against any business and individuals who recognize and trust its name.

For information on EKN recruitment practices and policies, please visit our career page or email TalentAcquisition@eknengineering.com. To report a scam, visit: https://reportfraud.ftc.gov//.

 

 

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