Demand Generation Manager

eko is an innovative e-commerce startup dedicated to empowering brands to create, display, and optimize their video assets across digital platforms.

Thanks to our groundbreaking partnership with major retailers, and our ability to demonstrably increase e-commerce sales, we recently opened a new facility focused on processing, capturing, and delivering data & media for millions of unique products annually.

Our first-of-its-kind facility opened in Northwest Arkansas in summer 2025 and is rapidly scaling to support high-volume, high-quality product media capture at unprecedented speed and scale.

Want to learn more about eko, visit eko.com

About the Role

As our Demand Generation Manager, you will be the engine behind eko’s digital marketing execution. Shifting from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline, you will take ownership of the day-to-day operations of our lead generation machine. This is a hands-on, execution-focused role for a "builder" who can take strategy and turn it into high-performing, automated campaigns targeting enterprise brands and major retailers.

What You Will Do:

• Campaign Operations: Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters.
• Performance Marketing: Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact.
• HubSpot Power User: Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL.
• AI & Automation: Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency.
• Funnel Optimization: Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact.
• Collaborative Execution: Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution.
• Enterprise Focus: Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts.
• Data & Dashboards: Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue.

Our Dream Candidate Has:

• Professional Experience: 5+ years of experience in B2B Demand Generation or Performance Marketing roles within e-commerce companies.
• Proven Track Record: Experience building multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
• Analytics Expertise: Success in launching full-funnel marketing performance dashboards and defining lead gen KPIs.
• Technical Mastery: Deep hands-on experience with HubSpot and Salesforce.
• Digital Proficiency: Success in managing Google Campaigns (SEO/SEM), LinkedIn Ads, and other paid media channels.
• AI Fluency: Demonstrated ability to use AI tools such as ChatGPT, Clay, and Claude for campaign connectivity, automation, and dashboard building.
• Location & Model: This is a hybrid position based in New York. You must be able to work from our offices in the Domino building in Brooklyn on scheduled days.
• Execution Mindset: You are a proactive "doer" with a cross-functional mindset who thrives in fast-paced, high-growth environments.
• Communication: Exceptional communication skills and a sharp attention to detail.

What Success Looks Like

1.A scalable demand generation engine delivering consistent, high-quality enterprise leads into the sales pipeline.

2.Fully optimized HubSpot workflows with clear attribution models and measurable impact on revenue growth.

3.Strong collaboration with Commercial, Product, and Sales Ops teams to accelerate pipeline growth.

 

Salary Range: $120,000-$150,000

 

WHO WE ARE

At Eko, we're hiring people, not just skills. If you possess some of the qualities we're looking for but not all, and still feel you're a great fit, we encourage you to apply. At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, both at work and in life, and know our workplace only gets better when people can bring their whole selves to the office. We have offices in NYC, TLV, and an AI-powered Robotic Factory in Bentonville. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We’re passionate about art, entertainment, technology and everything in between. It’s our unique mix of talents and passions that puts us at the forefront of interactive video. We have as many stories as we do people, and we can’t wait to hear yours.

Benefits: 

• Stock options 
• Hybrid model
• 401K
• Unlimited PTO
• Premium health insurance
• Mental Health and Wellness Resources
• 12 weeks of paid parental leave