Director of Marketing (Hybrid)

JOB SUMMARY

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily.  The requirements listed below are representative of the knowledge, skills, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SALARY RANGE: 130,000.00- 150,000.00

BONUS ELIGIBLE: Yes

 BENEFITS: We offer a comprehensive benefits package designed to support your health. Benefits include:

• Health Insurance: Medical, Dental, and Vision coverage.
• Paid Time Off (PTO): Unlimited PTO
• Retirement Plan: 401(k)

ESSENTIAL JOB RESPONSIBILITIES

• Oversees the daily workflow of the department.
• Direct and implement the organizations advertising and promotional activities.
• Analyze target market information to identify and recommend effective marketing approaches.
• Identify new market segments that will benefit from company products.
• Prepare effective advertising campaigns based on market research.
• Maintain knowledge on emerging products and services.

• Maintain current on dental market trends and provide analyses and competitive benchmarking

• Collaborate with senior leadership to develop growth plans for the organization.

• Create unique marketing plans for each office based on the office’s budgeted revenue, staffing and demographics.
• Payor contracting: Make patients aware of our preferred payor relationships and notifies regional insurance brokers when we add or terminate a payor. 
• Champion Dental Discount card for the dental discount to reach its full potential through employee campaigns, patient emails, etc. 
• Retail: Initiate marketing efforts will be required to patients as new products and vendor relationships are introduced.  
• Provide leadership working collaboratively with dentists, office, and the leadership team to develop successful strategies that attract new patients, maintain loyalty, and create brand leadership across our communities
• Lead and cultivate the Marketing Strategy/Brand with energy, passion, and preparedness as we plan for growth
• Cultivate relationships with dental professionals, develop deep market insights to create effective marketing programs
• Develop and manage marketing plans, social media and digital marketing initiatives, messaging and branding to create market awareness and generate leads for new patient growth
• Manage and oversee the development, review, production and distribution of marketing assets and communications
• Manage marketing budget and track/analyze ROI for all marketing programs/campaigns
• Analyze and track key performance marketing metrics weekly, adjusting as required.

• Perform other related duties as assigned.

OTHER JOB RESPONSIBILITIES

• Constantly seeks new and innovative ways to improve marketing initiatives at EDP.
• Partners with the Elite Dental Partners leadership team on projects as required or assigned. 

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
• At least seven years of experience in marketing and long-range planning required.

QUALIFICATIONS

• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties, and requirements.  Additional duties can be assigned as determined.

Elite Dental Partners is an Equal Opportunity Employer. We support a diverse workforce.

We take great pride in helping our communities be healthier, feel better, and smile with confidence.  Daily, we are driven by our vision to provide an elite patient experience tailored to their needs to receive the best care possible.

Not only do our team members find it rewarding to help patients be healthier, but they also enjoy being part of an organization that supports their growth. Our commitment to professional development and promoting internally when appropriate allows for tremendous career opportunities.