Marketing Specialist

JOB SUMMARY: We are seeking a creative, strategic, and highly motivated Marketing Specialist to join our growing team. This individual will serve as a right-hand partner to the Sr. Director of Marketing, supporting both corporate brand initiatives and individual dental office marketing efforts. You’ll create compelling digital content, drive local practice engagement, and help strengthen the Elite Dental Partners brand across all platforms. The ideal candidate is a self-starter who can think outside the box, bring fresh ideas to the table, and execute with excellence.

SALARY RANGE: $70,000-$75,000

BONUS ELIGIBLE: No

 BENEFITS: We offer a comprehensive benefits package designed to support your health and financial well-being. Benefits include:

• Health Insurance: Medical, Dental, and Vision coverage.
• Paid Time Off (PTO): Yes
• Retirement Plan: 401(k)

 

ESSENTIAL JOB RESPONSIBILITIES:

· Collaborate with the Director of Marketing to implement strategies that drive new patient growth, enhance relationships, and increase patient retention.

· Develop and manage digital content across platforms including social media, email campaigns, and websites.

· Design, adapt, and localize marketing materials including print ads, signage, direct mail, flyers, and promotional assets to ensure consistency and brand alignment.

· Manage and grow office social media channels; create monthly and quarterly content calendars and social media toolkits.

· Write and edit marketing copy to ensure consistent tone, messaging, and quality across all platforms.

· Coordinate with internal teams and external vendors to support timely execution of marketing initiatives.

· Provide website updates and maintenance (WordPress experience preferred).

· Use design tools such as Canva or Adobe Creative Suite to create high-quality digital and print assets.

· Support recruitment marketing efforts in collaboration with HR and the talent acquisition team.

· Ensure all affiliated practices maintain a strong, on-brand presence across marketing channels.

· Create SOPs and resource toolkits to streamline marketing requests and office-level marketing support.

· Monitor marketing analytics and performance, providing insight and recommendations for improvement.

 

OTHER JOB RESPONSIBILITIES:

· Pilot new social media channels (e.g., TikTok, Instagram Reels) to boost local engagement and visibility.

· Edit and enhance graphics, images, and video content for multi-channel marketing use.

· Support strategic projects and special campaigns led by the Director or Senior Marketing leadership.

· Stay current on industry trends, emerging platforms, and best practices to inform strategy.

· Assist with community event coordination and promotional opportunities for affiliated practices.

 

REQUIRED EDUCATION AND EXPERIENCE:

· Bachelor’s degree in marketing, Communications, Journalism, or related field (or equivalent experience)

· 3–5 years of marketing experience (agency or multi-location brand experience a plus)

· Strong digital marketing and content creation skills

· Excellent copywriting and editing abilities

· Proficient in WordPress, Canva, and Mailchimp (Adobe Creative Suite is a plus)

 

QUALIFICATIONS: 

· Strong eye for design, branding, and creative execution with attention to detail.

· Highly organized and able to manage multiple projects in a fast-paced, deadline-driven environment.

· Excellent written and verbal communication skills; able to collaborate across teams and locations.

· Self-starter who brings solutions, takes initiative, and operates efficiently with minimal oversight.

· Comfortable balancing creative ideas with strategic thinking and measurable results.

· Proficient in Microsoft Office Suite; experience with design and marketing platforms (e.g., Canva, WordPress, Mailchimp) is a plus.

 

PHYSICAL REQUIREMENTS:

· Work in a Hybrid setting (Remote candidates will be considered)

 

The above statements are intended to provide a general a overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

 

Elite Dental Partners is an Equal Opportunity Employer. We support a diverse workforce.

We take great pride in helping our communities be healthier, feel better, and smile with confidence.  Daily, we are driven by our vision to provide an elite patient experience tailored to their needs to receive the best care possible.

Not only do our team members find it rewarding to help patients be healthier, but they also enjoy being part of an organization that supports their growth. Our commitment to professional development and promoting internally when appropriate allows for tremendous career opportunities.