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Principal Analyst, Marketing, Media & Ad Tech Briefings

New York, New York, United States

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

We’re hiring a Principal Analyst, Marketing, Media & Ad Tech Briefings to join our Content team at EMARKETER.

The Role and Team: 

EMARKETER’s Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a high-profile industry authority with a distinct point of view to lead our Marketing, Media & Ad Tech coverage. In this role, you will set the content direction for daily briefings and real-time reports while directly contributing must-read analysis that shapes how senior professionals understand the biggest industry news, trends and technologies redefining marketing, media, and advertising. You will manage a specialized team of analysts and serve as a visible thought leader for the brand.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate is: 

  • A sharp business translator: You instinctively identify the “so what” in complex industry news and convert it into concise, actionable insights for senior decision makers.
  • An industry authority with a point of view: You bring deep expertise across marketing, media, and ad tech and offer original analysis that cuts through noise and becomes essential reading.
  • A data-driven storyteller: You are comfortable working with complex datasets and can translate them into compelling narratives and high-impact visuals.
  • An innovative product thinker: You challenge conventions, experiment with new formats, and continuously evolve coverage to meet shifting audience needs.
  • A metrics-oriented leader: You understand how engagement data such as open rates and CTR inform editorial strategy and product iteration.
  • A high-EQ team builder: You provide clear, constructive feedback and elevate analysts at all experience levels.

Key Responsibilities:

  • Lead and mentor a team of analysts producing daily newsletters and real-time briefings on Marketing, Media, and Ad Tech.
  • Serve as the final authority, guiding storyboard conversations each morning and ensuring all published content is persuasive, digestible, differentiated, and forward-looking.
  • Author daily newsletter articles, high-impact reports, and executive-ready presentations that deliver a definitive take on industry developments.
  • Develop data-centric charts and visualizations that anchor analysis and enhance storytelling.
  • Represent EMARKETER externally at major industry events, in the media, and across social platforms.
  • Partner cross-functionally with Product, Sales, Marketing, and Data teams to refine content strategy based on subscriber engagement and performance metrics.

Desired Skills & Experience: 

  • 10+ years of experience in an editorial, research, or content leadership role within digital publishing, business intelligence, or a related industry environment.
  • Direct people management experience leading a small team of analysts or writers, including coaching, performance management, and professional development.
  • Extensive experience producing authoritative business content on marketing, media, advertising, or ad tech topics in a high-velocity publishing environment.
  • Sophisticated understanding of the intersection of marketing, media, and generative AI.
  • Demonstrated experience managing and coaching content contributors through direct, actionable feedback.
  • Public speaking experience including industry events, client presentations, webinars, or media appearances.
  • Strong logical reasoning skills and the ability to synthesize complex datasets into cohesive narratives.
  • Experience leveraging engagement metrics to inform editorial and product decisions.

Salary & Benefits:

  • Base salary: $160,000-$170,000 (dependent on skills, experience, and competencies)
  • Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
  • Comprehensive medical, dental, and vision insurance plans
  • Matched and vested 401k plan
  • Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)
  • Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience. 

US pay range

$160,000 - $170,000 USD

About EMARKETER
 
EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.
 
At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication. 

What We Value

Our people are the foundation of our success. Guided by our values, we:

  • Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
  • Work as One Team: We collaborate with trust, accountability, and transparency.
  • Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
  • Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
To learn more about what it’s like to work at EMARKETER check out our careers page and life page.
 
If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

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