Job Application for VP of Growth Marketing at EMARKETER

New

EMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.

We're hiring a VP, Growth Marketing to lead our Growth Marketing team at EMARKETER.

The Role and Team:

The VP, Growth Marketing is a pivotal executive role responsible for building, scaling, and optimizing EMARKETER's centralized growth engine across performance marketing, audience acquisition, and marketing operations. Reporting directly to the Chief Growth Officer, this leader will oversee teams responsible for driving top-of-funnel reach, conversion efficiency, and MarTech infrastructure. The ideal candidate will bridge paid, social, and organic acquisition strategies with technical marketing operations to feed our commercial media business and global subscription pipelines.

This is a hybrid role based out of our New York City office, with regular in office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate Is:

A Growth & Acquisition Driver: Proven track record leading multi-channel performance marketing, paid media, social acquisition, and audience funnel conversion at scale for a B2B research or media organization.
A MarTech & Operations Strategist: Deeply knowledgeable in marketing technology stacks, CRM/MAP integrations, database management, attribution modeling, and data hygiene.
An Inspiring Team Leader: Skilled at managing, mentoring, and developing functional directors and their respective teams across growth marketing and marketing operations.
A Cross-Functional Collaborator: Adept at partnering with Content, Ad Sales, Product, and Subscription Sales to align demand generation and audience acquisition with business monetization goals.

Key Responsibilities:

Growth Engine & Strategy: Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance. Experienced in leading paid, social, events and organic growth strategies. Define and own the organic growth strategy using SEO, AEO and emerging discovery channels.
Demand Generation & Account-Based Marketing: Build and scale demand generation and account-based marketing (ABM) programs in deep partnership with sales, aligning campaigns and targeting strategies with commercial priorities.
Pipeline & Revenue Ownership: Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution, establishing clear performance metrics and accountability for business outcomes.
Marketing Operations Oversight: Lead the marketing operations team responsible for ensuring seamless CRM workflows, journeys, database integrity and campaign reporting.
Team Leadership & Development: Directly manage and mentor the Director of Growth Marketing (and Growth Team) and Director of Marketing Operations (and Operations Team).
Funnel & Monetization Alignment: Partner with Media team leadership to turn audience growth and data insights into monetizable sponsorship and client engagement opportunities.
Pipeline Support for Enterprise Sales: Collaborate with CRO to ensure top-of-funnel subscription growth and MQL routing directly feeding the global subscription sales pipelines.
Budget & Performance Analytics: Own the growth marketing budget, track customer acquisition costs (CAC) and customer lifetime value (LTV), and leverage analytics tools to optimize ROI.

Desired Skills & Experience:

10+ years of progressive experience in growth marketing, performance acquisition, and marketing operations within digital media, publishing, or B2B information services.
5+ years managing marketing directors and multi-disciplinary teams.
Hands-on proficiency with CRM systems (Salesforce), marketing automation platforms (Salesforce Marketing Cloud), analytics tools (Google Analytics, Sigma, Amplitude), experience with CDPs.
Demonstrated experience managing significant paid media budgets and scaling digital audience acquisition funnels.

Salary & Benefits:

Base salary: $180,000-$195,000 (dependent on skills, experience, and competencies).
This role is eligible for a performance-based bonus
Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience.

US pay range

$180,000 - $195,000 USD

About EMARKETER

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication.

What We Value

Our people are the foundation of our success. Guided by our values, we:

Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
Work as One Team: We collaborate with trust, accountability, and transparency.
Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.

To learn more about what it’s like to work at EMARKETER check out our careers page and life page.

If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

Create a Job Alert

Interested in building your career at EMARKETER? Get future opportunities sent straight to your email.

First Name

Last Name

Preferred First Name

Country

Phone

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

School

Select...

Degree

Select...

Discipline

Select...

How did you hear about this role?

Select...

Please provide any additional details below (name of referrer, network, social account, etc)

How many years of experience do you have leading Growth Marketing, Demand Generation, or Performance Marketing for a B2B, digital media, publishing, or information services organization?

Select...

Which of the following areas have you directly led or owned? (Select all that apply) *

Paid / Performance Marketing

Demand Generation & B2B Pipeline Growth

Organic Audience Growth / SEO

Social Media Strategy / Social Acquisition

Marketing Operations & Automation

CRM, MarTech & Data Infrastructure

Marketing Analytics, Attribution & CAC/LTV Optimization

What marketing automation platforms have you worked with, and how have you used data, attribution, or automation to improve growth performance?

LinkedIn Profile

Do you require visa sponsorship, now or in the future, to maintain your work authorization (e.g., H-1B, OPT)?

Select...

This role follows a hybrid work model with required in-office days. Are you able to work this schedule?

Select...

Where are you currently located, and approximately how long would your commute be to our New York City office for a hybrid role? Please note that EMARKETER does not offer relocation.

What are your base salary expectations?

Candidate Pre-Employment Demographics - US

If you choose to complete this survey - your responses can be used to identify areas of improvement in our recruiting process. This information will be kept secure and confidential (no identifying information is attached to your answers) and will be used solely to evaluate our diversity and inclusion efforts.

Thank You!

People & Culture Team

How would you describe your racial/ethnic background? (mark all that apply)

Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits your major life activities, including mobility, communication (seeing, hearing, speaking), and/or learning?

Select...

How would you describe your gender identity? (mark all that apply)

Select...

How would you describe your sexual orientation? (mark all that apply)

Select...

Did you serve or are you currently serving in the military?

Select...

If you answered, "Yes" to the above question, what is your current military status?

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in EMARKETER’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

VP of Growth Marketing

The Role and Team:

The Ideal Candidate Is:

Key Responsibilities:

Desired Skills & Experience:

Salary & Benefits:

Apply for this job

Candidate Pre-Employment Demographics - US

Voluntary Self-Identification