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Marketing Analytics Manager

San Francisco, CA or Portland, OR

Manager, Marketing Analytics (Hybrid)

Location:  San Francisco, CA or Portland, OR | E-Commerce - Performance Marketing Team | Reports to Director, Global Customer Retention

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

What You'll Do:

  • Analyze performance marketing channel data. Provide insights and recommendations for marketing team stakeholders and leadership
  • Build a reporting and results communication cadence utilizing common tools (Looker, Amplitude) that supports marketing stakeholders
  • Prepare results for key cross functional meetings including weekly and monthly business reviews
  • Participate in development of key campaign KPIs for multiple channels leading up to the launch of new products and initiatives
  • Leverage prior experience working across key media and CRM channels to provide insights and best practices based on data
  • Monitor and evaluate marketing campaigns and initiatives, providing insights for continuous improvement.
  • Create and maintain marketing dashboards, reports, and visualizations to track performance and communicate findings.
  • Utilize statistical analysis and modeling techniques to forecast market trends and customer behavior.
  • Collaborate with cross-functional teams, such as brand, digital marketing, channels, product, and finance, to align marketing analytics with overall business objectives. Etc.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics.

What are we looking for?

  • Experience working and collaborating with marketing and finance teams
  • Bachelor’s degree in statistics, mathematics, science, computer science, business analytics or related quantitative focus 
  • 5+ years of professional experience in online marketing, e-commerce, or equivalent role within analytics preferred.
  • Expert in Microsoft Office/GSuite with experience in various analytics tools 
  • Experience with Shop, Search, Social, Affiliate, CTV, Audio
  • Ability to effectively communicate results and data to the internal team and clients
  • Data driven with strong analytical and quantitative skills to identify and present opportunities and also measure success.
  • Experience working across key channels
  • Experience managing data flows, reporting systems and dashboards 
  • Experience managing channel revenue thru multi-touch attribution (MTA) and/or mix market model (MMM) systems
  • Experience running and applying incrementality and hold-out tests
  • Experience working with platforms including or similar to Snowflake, Rudderstack, Looker, LiftLab
  • Primary experience with digital commerce business, but secondary experience with retail stores a plus
  • Passion for our mission of sustainability - Doing better things in a better way.

What do we offer?

In Office: The  pay range for this role is: $90k - $100k and must be performed in either our San Francisco, CA or Portland, OR corporate office.  Relocation is not available for this position.

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

  • Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. 
    • Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
    • 100% Company paid OneMedical memberships available for members of certain medical plans. 
    • Company HSA contribution for enrolled HSA members.
  • Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
  • Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
  • Employee Assistance Program and more.
  • Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 20 lbs frequently and up to 30 lbs occasionally.  

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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